Senior SEO, GEO Strategist – Ecommerce

This is a fully remote position, open to applicants in Romania.

📋 Description

• Develop, oversee, and implement strategic organic search initiatives for ecommerce clients.

• Take ownership of the SEO strategy for a designated portfolio of ecommerce clients.

• Create prioritized SEO roadmaps that align with technical SEO, content, authority building, user experience, conversion optimization, and business goals.

• Identify growth opportunities across product, category, collection, editorial, buying guide, and comparison pages.

• Conduct comprehensive technical SEO audits.

• Analyze performance metrics utilizing Google Analytics 4, Google Search Console, ecommerce platform data, crawling tools, rank tracking software, and SEO platforms.

• Investigate shifts in rankings, traffic, conversions, revenue, and visibility to uncover root causes.

• Differentiate SEO performance from seasonality, promotions, merchandising, paid advertising, product availability, tracking issues, and market fluctuations.

• Collaborate with Developers, Content Writers, Designers, Outreach Specialists, and Account Managers.

• Translate technical SEO insights into prioritized development tasks.

• Monitor the quality of implementation and validate completed recommendations.

• Lead client strategy meetings, performance evaluations, and quarterly business reviews.

• Present evidence-based strategic recommendations and their commercial impact to clients and stakeholders.

• Develop and enhance GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems.

• Research AI search platforms such as Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Microsoft Copilot.

• Conduct prompt research on consumer product discovery via AI platforms.

• Assess client visibility across AI search platforms and pinpoint opportunities related to citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability.

• Stay updated on developments in SEO, GEO, AI search, ecommerce, and search algorithms.

• Contribute strategic analysis to Hustler Marketing's own SEO initiatives.

• Share industry research with the Head of SEO & GEO and the broader team.

• Provide SEO expertise to internal departments.

• Report directly to the Head of SEO & GEO.

⛳️ Requirements

• Extensive hands-on experience in leading SEO strategy for ecommerce websites.

• Strong familiarity with Shopify or Shopify Plus and BigCommerce.

• Advanced understanding of technical SEO for large ecommerce websites and extensive product catalogs.

• Proficient in using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools.

• Knowledgeable in keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy.

• Ability to link SEO performance with conversions, transactions, average order value, and revenue.

• Experience in diagnosing changes in SEO performance while considering paid campaigns, promotions, merchandising, seasonality, and tracking challenges.

• Capability to translate SEO audits into prioritized implementation roadmaps and development specifications.

• Excellent analytical, critical thinking, and problem-solving abilities.

• Proficient in prioritizing high-impact opportunities.

• Exceptional written and verbal communication skills in English.

• Strong organizational abilities, accountability, responsiveness, and capacity to meet deadlines.

• Availability and responsiveness during weekdays, specifically from 3-6 PM BCN time.

• Ability to consistently work 30-35 hours per week, totaling approximately 140 hours per month.

• Reliable internet connection.

• Laptop or desktop computer capable of participating in virtual meetings.

• Willingness to receive and provide constructive feedback.

• Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable.

• Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is advantageous.

• Experience with Magento, Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, headless commerce platforms, SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is a plus.

🏝️ Benefits

• Fixed monthly salary paid in USD.

• The first two months serve as a trial-and-adaptation period, compensated at the full rate.

• Regular performance evaluations every 9-12 months, with the initial review occurring after 3-6 months.

• Reevaluation of the role and workload after 6-12 months.