Senior SEO, AEO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and implement Babylist's strategies for SEO, AEO, and GEO, along with the associated roadmap and measurement plan.

• Enhance discoverability across traditional search engines and AI platforms such as ChatGPT, Google AI Overviews, and Claude.

• Manage the organic search roadmap and key performance indicators (KPIs), including activated registries, clicks, rankings, citation share, and overall visibility.

• Evaluate AEO tracking, select appropriate tracking tools, and create prompt frameworks and KPIs for Registry, Health, and Shop.

• Sustain and enhance Google rankings through technical SEO, internal linking, and refreshing content.

• Boost visibility in underperforming categories outside of Registry.

• Collaborate with the AI Enablement team and Engineering to develop AI-driven systems.

• Create the content playbook in partnership with the Editorial team.

• Identify and measure new discovery channels, including social media and Reddit.

• Share ownership of the brand search strategy and attribution alongside the Paid Search team.

• Produce monthly and quarterly performance reviews for SEO and AEO.

• Offer SEO and AEO insights for internal communications.

• Link organic discoverability to registry signups and revenue generation.

• Execute an agentic commerce roadmap.

• Collaborate with Marketing, Tech, Merchandising, Partnerships, Engineering, Editorial, Paid Search, and company leadership.

⛳️ Requirements

• Experience building and managing an AEO program from the ground up.

• Profound technical SEO expertise on large, complex websites.

• Knowledge of rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm changes.

• Proven experience in measuring AI visibility, citations, brand search, signups, and revenue.

• Background in implementing AI-assisted workflows, programmatic pages, or internal tools.

• Demonstrated AEO or GEO experience with a successful history of driving organic growth results.

• Experience with a consumer brand, marketplace, or publisher that has a substantial content library is advantageous.

• Capability to establish content standards for FAQ structure, freshness cadence, and citation-earning formatting.

• Practical skills in data extraction, writing briefs, and fixing markup issues.

• Natural proficiency in utilizing AI to enhance work output.

• Understanding of agentic commerce and the organization of product data, registry, and shop pages for AI agents.

🏝️ Benefits

• Competitive salary and significant opportunities for career growth.

• Access to leading tools like Claude and ChatGPT from day one.

• Comprehensive company-paid medical, dental, and vision insurance.

• Retirement savings plan with company matching contributions.

• Flexible spending accounts available.

• Generous paid parental leave policy and paid time off (PTO).

• Winter Wonder Week: the entire company takes a paid week off at the year's end.

• Remote work stipend to help establish your home office.

• Benefits supporting physical, mental, and emotional health, parenting, childcare, and financial planning.