Senior Segment Marketing Manager – Biopharma

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take ownership of the global go-to-market strategy for the Biopharma segment.

• Identify key customer segments, workflows, applications, market opportunities, value propositions, and growth pathways.

• Convert insights from customers, market trends, competitive analysis, regulatory factors, and funding opportunities into strategic decisions, business cases, and commercial priorities.

• Recognize unmet needs and gaps in the portfolio or solutions to inform decisions on commercialization, innovation, partnerships, and investments.

• Craft a unique narrative for the Biopharma segment and enhance the Beckman Coulter Life Sciences brand.

• Increase awareness, relevance, consideration, and preference among key Biopharma audiences through branding and thought-leadership initiatives.

• Collaborate with Digital and Commercial Marketing to develop customer-centric campaigns and generate demand.

• Establish and activate global networks of key opinion leaders, scientific experts, industry allies, and customer advocates.

• Create advisory activities, scientific partnerships, and plans for external engagement.

• Manage the Biopharma content and asset strategy.

• Generate customer-facing materials, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive resources.

• Equip sales teams with segment knowledge, discovery questions, value messaging, training, and resources.

• Lead cross-functional commercialization initiatives globally from opportunity identification to activation, adoption, and scaling.

• Align global and regional stakeholders on priorities, responsibilities, execution plans, and performance expectations.

• Monitor awareness, engagement, FFR, qualified funnels, sales adoption, pipeline development, win rates, and revenue contributions.

• Utilize performance outcomes to refine programs and guide investment decisions.

⛳️ Requirements

• Master’s degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific field.

• Over 8 years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related roles in life sciences.

• Proven experience in the Biopharma sector, including understanding customer workflows, applications, purchasing processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or similar fields.

• Experience in developing and implementing customer insight programs, such as Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.

• Track record of successfully developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B context.

• Willingness to travel up to 35% globally.

• Proficiency in additional languages beyond English is a plus.

🏝️ Benefits

• Bonus/incentive compensation.

• Paid time off.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) plan.

• Flexible remote work options.

• Work from home opportunities.