Senior Segment Marketing Manager – Biopharma

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the global go-to-market strategy for the Biopharma segment, encompassing priority customer groups, workflows, applications, market opportunities, value propositions, and growth pathways.

• Transform insights related to customers, market dynamics, competition, regulations, and funding into strategic decisions, business cases, and commercial priorities.

• Recognize unmet needs and gaps in the portfolio or solutions to guide commercialization, innovation, partnerships, and investment choices.

• Enhance the Beckman Coulter Life Sciences brand within Biopharma through unique segment narratives, branding initiatives, and thought leadership.

• Collaborate with Digital and Commercial Marketing to launch customer-focused campaigns and drive demand-generation initiatives.

• Establish global networks of key opinion leaders, scientific experts, industry collaborators, and customer advocates.

• Develop advisory activities, scientific partnerships, and external engagement strategies.

• Manage the Biopharma content and asset plan, which includes customer-facing materials, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive resources.

• Empower sales teams with knowledge about the segment, discovery inquiries, value propositions, training, and tools.

• Direct global, cross-functional commercialization initiatives from opportunity identification through activation, adoption, and scaling.

• Coordinate global and regional stakeholders on priorities, roles, execution strategies, and performance expectations.

• Monitor metrics such as awareness, engagement, FFR, qualified funnel, sales adoption, pipeline advancement, win rates, and revenue contributions.

⛳️ Requirements

• Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific field.

• Over 8 years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or comparable roles in life sciences.

• Proven experience in the Biopharma sector, including customer workflows, applications, purchasing processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or similar markets.

• Expertise in developing and implementing customer insight initiatives, including Voice of Customer research, customer interviews, advisory boards, market analysis, and win/loss assessments.

• A track record of successfully developing and launching go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B context.

• Willingness to travel up to 35% globally.

• Experience in commercializing multi-product solutions or integrated workflow offerings.

• Familiarity with working alongside global life sciences or biopharma clients across various regions.

• Proficiency in additional languages beyond English.

🏝️ Benefits

• Comprehensive and competitive benefits packages.

• Health care program.

• Paid time off.

• Flexible remote working options for eligible positions.

• Opportunity for remote work from home.