Senior Regional Marketing Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Take ownership and lead the regional marketing strategy and its execution for the United States.

• Generate leads and establish a qualified pipeline through integrated demand generation and event initiatives.

• Spearhead regional demand generation and event programs aimed at capturing, developing, and converting leads.

• Report on the contribution of programs to the pipeline and revenue.

• Manage the complete lifecycle of leads generated through regional programs and events.

• Create a nurture strategy, enhance sales engagement, and optimize conversions in collaboration with the Sales team.

• Collaborate with Global Marketing to adapt and implement global events and program actions in the US.

• Provide regional insights and guidance on brand development and positioning projects.

• Plan, budget, monitor, and report on programs and events in the US.

• Utilize data to suggest optimizations and demonstrate return on investment.

• Incorporate US perspectives into global thought leadership, messaging, and communication initiatives.

• Support deal-based and account-based marketing efforts, including executive experiences and ABM events.

• Work in partnership with Sales, Sales Enablement, Business Units, Alliance Partners, and internal stakeholders.

• Align on objectives, target accounts, and the execution of events and programs.

• Manage and mentor team members as well as external event and agency partners.

• Deliver high-quality programs punctually and within budget.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related field.

• At least 10 years of strategic and tactical marketing or sales experience.

• Proven expertise in field marketing, event execution, and/or demand generation within a B2B context.

• Experience in technology or services is preferred.

• Demonstrated history of developing and executing programs and events that generate qualified pipeline and revenue.

• Experience in managing and developing personnel and/or leading cross-functional teams.

• Outstanding communication, collaboration, and presentation abilities.

• Capacity to engage confidently with senior stakeholders and Sales leadership.

• Strong influencing and negotiation capabilities.

• Ability to drive alignment and decision-making across different functions and regions.

• Highly organized with a proactive, “can-do” mindset.

• Capability to manage multiple programs and events in a dynamic environment.

• Strategic thinker with the ability to translate business goals into event strategies and integrated marketing plans.

• Hands-on approach to execution.

• Familiarity with marketing and sales automation platforms such as Pardot and Salesforce.com.

• Comfortable working with data to guide decision-making.

• Knowledge of social media, digital marketing, and best practices for integrated programs.

• Experience collaborating with external agencies and partners.

• Exceptional command of the English language.

• Ability to adjust tone and style for various audiences and formats.

• Proficiency in creating persuasive content using established communication and storytelling methods.

• Creative mindset for developing content and experiences centered around technology, innovation, and business results.

• Strong organizational and time management capabilities.

• Eligibility for any necessary U.S. Government authorizations for access to export-controlled commodities and technology.

🏝️ Benefits

• Unlimited paid time off.

• 401(k) matching.

• Comprehensive healthcare coverage.

• HSA matching.

• Ongoing learning and development opportunities.

• Video interviews incorporated into the hiring process.