Senior Marketing Specialist – ENT

This is a fully remote position, open to applicants in Colombia, +2 more countries.

📋 Description

• Assist in the creation and implementation of the marketing strategy for ENT in Latin America.

• Create and execute comprehensive marketing and product communication plans.

• Aid in managing the complete portfolio lifecycle, including product launches, expansions, registration priorities, optimization, transitions, and end-of-life strategies.

• Evaluate market dynamics, customer needs, competitive landscape, installed base, and business performance.

• Formulate product positioning and value propositions based on market, clinical, economic, and competitive insights.

• Collaborate with Sales and country teams to enhance commercial effectiveness, foster market development, customer segmentation, and generate opportunities.

• Assist with regional business planning, Annual Operating Plan (AOP), forecasting, and strategic planning.

• Engage in pricing and portfolio strategy, price positioning, business cases, and regional decision-making.

• Work together with Regulatory Affairs, Supply Chain, and local teams on product availability, registrations, new technologies, and maintaining portfolio continuity.

• Develop and coordinate regional medical education and marketing initiatives, including congresses, educational programs, product launches, workshops, and customer engagement activities.

• Support strategies for engaging Key Opinion Leaders (KOLs) and healthcare professionals.

• Coordinate marketing efforts across Latin American countries and subregions.

• Manage and oversee assigned marketing budgets and investments.

• Evaluate marketing performance and effectiveness, providing recommendations and optimizing future initiatives.

• Lead or participate in regional and local Business Reviews.

• Represent the needs of the Latin American market to Global/Operating Unit teams and aid in the implementation of global marketing strategies.

• Keep current with developments in ENT therapy areas, technologies, clinical environments, and competitive landscapes.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business Administration, Engineering, Healthcare, or a related discipline.

• Prior experience in Marketing, Product Management, Commercial Strategy, or related positions, ideally within the medical device, healthcare, or other highly regulated sectors.

• Experience in portfolio management, marketing strategies, product launches, or market development initiatives.

• Strong analytical and numerical abilities, with experience utilizing commercial, financial, and market data.

• Advanced skills in Microsoft Excel, including data management and analysis, model building, business planning, forecasting, and performance tracking.

• Capability to operate effectively within a matrixed and multicultural organization.

• Excellent communication, presentation, organizational, and stakeholder management skills.

• Proficiency in English at an advanced level, both written and spoken.

• Advanced proficiency in Spanish, both written and spoken.

• Willingness to travel within Latin America and internationally as needed for business.

• Experience in the medical device sector and/or surgical technologies.

• Familiarity with multiple Latin American markets.

• Knowledge of product lifecycle management, pricing, forecasting, market access, medical education, or healthcare market development.

• Experience collaborating cross-functionally with Sales, Regulatory Affairs, Supply Chain, Market Access, and Global Marketing teams.

🏝️ Benefits

• Competitive Salary and a flexible Benefits Package.

• A comprehensive array of benefits, resources, and competitive compensation plans tailored to support individuals at every career and life stage.