Senior Regional Manager, Retail Stores

This is a fully remote position, open to applicants in California.

📋 Description

• Guide store behaviors and actions that enhance conversion rates, average transaction value, and units sold per transaction.

• Collaborate with teams during store visits employing discovery, storytelling, and customization methods.

• Cultivate Store Experience Leaders and their teams into experts on products.

• Create district forecasts, prioritize initiatives, and translate insights into actionable strategies.

• Utilize product launches, seasonal opportunities, community involvement, and customer insights to boost sales and brand visibility.

• Mentor Store Experience Leaders through coaching, guidance, inquiry, and accountability.

• Maintain a robust presence in the field, dedicating most of the time to store environments.

• Attract and retain talent while building effective leadership teams.

• Prepare Assistant Store Experience Leaders and Store Experience Leaders for future advancement.

• Establish expectations, acknowledge performance, and tackle performance issues.

• Collaborate with Home Office teams on labor management, scheduling, visual merchandising, compliance, inventory control, and store openings.

• Forge partnerships with field peers and cross-functional teams.

• Communicate customer, product, and market insights to Merchandising, Planning, Marketing, and Operations.

• Streamline processes and enhance efficiency to eliminate performance obstacles.

⛳️ Requirements

• Over 10 years of progressive retail experience, preferably in a CPG or consumer brand environment.

• More than 5 years of experience leading multiple retail locations and developing store leaders across a geographic district.

• Proven track record of creating high-performing selling cultures and enhancing conversion rates, average sale, and units per transaction.

• Coaching-focused leadership style that emphasizes guidance, accountability, and ongoing feedback.

• Experience in hiring, developing, and making challenging talent decisions.

• Strong business acumen, including performance data analysis, forecasting outcomes, and managing labor and expenses.

• Capability to influence cross-functional partners without direct authority.

• A passion for the outdoors and the YETI brand.

• Willingness to travel frequently across North America, including Canada.

• Bachelor's degree preferred.

🏝️ Benefits

• Benefits and perks provided by YETI (details available on the linked benefits page).

• Equal Opportunity Employer.

• Accommodations available upon request for candidates with disabilities.