Senior Project Manager, GTM Launch

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of comprehensive project management for designated features and product launches, encompassing scoping, sequencing, timelines, dependencies, go/no-go criteria, and post-launch follow-up.

• Keep the launch board updated as the primary source of truth for status, ownership, dependencies, risks, decisions, and next steps.

• Create and manage action-driven launch cadences that synchronize cross-functional teams, surface decisions early, and foster accountability.

• Design and implement internal change management and readiness plans for Sales, CSM, Support, Implementation, Marketing, and Enablement.

• Create and execute customer-facing change management strategies, including rollout sequencing, customer communications, pilot or cohort strategy, and coordination with Marketing and Support.

• Identify blocked or at-risk tasks, clarify trade-offs, coordinate solutions, and facilitate timely decision-making.

• Cultivate in-depth product knowledge to address audience, functionality, and semi-technical inquiries while linking feature details to customer and business impact.

• Collaborate with Technical Writing and Enablement to verify release notes, training materials, internal guidance, and customer communications.

• Establish launch success metrics that encompass internal readiness and external outcomes such as adoption, activation, usage, customer sentiment, and support volume.

• Oversee post-launch performance and engage pilot, alpha, or early-adopter customers to identify obstacles, validate value, and highlight risks.

• Create feedback loops from launch data and customer signals, identify underperformance, and lead retrospectives with clear ownership and follow-through.

• Enhance the launch operating system through process improvements, tooling, or automation opportunities.

• Leverage AI and the broader tool suite to expedite research, synthesize signals, enhance documentation and reporting, identify risk patterns, and minimize manual work.

⛳️ Requirements

• Over 5 years of project or program management experience, with significant ownership of feature or product launches in a SaaS or technology go-to-market environment.

• Proven ownership of change management for both internal teams and external customers, including readiness, communications, rollout strategy, and adoption.

• Strong analytical skills: capable of defining launch success metrics, pulling and interpreting product or usage data, and translating findings into actionable steps.

• Established track record of proactive communication and risk management — identifies issues early, articulates trade-offs clearly, and drives towards resolution.

• Excellent facilitation and operational rhythm skills: keeps cross-functional teams focused, drives decisions, and establishes clear accountability without relying on formal authority.

• Demonstrated curiosity and follow-through: acquires enough product and domain expertise to represent launches credibly with stakeholders and customers, and validates rather than assumes.

• Experience in enhancing cross-functional processes, systems, or tools and driving those changes through successful adoption.

• Exceptional written and verbal communication skills; able to influence senior stakeholders, maintain the scope or timeline with empathy, and tailor communication for technical, GTM, and customer audiences.

• Proficiency in SQL, Excel/Sheets, and BI or product analytics tools such as Hex or Pendo (bonus).

• Experience with AI/LLM tools (bonus).

• Background in cannabis, regulated industries, or multi-segment GTM (bonus).

• Experience in Revenue Operations (bonus).

🏝️ Benefits

• Comprehensive medical benefits, including dental and vision plans.

• Equity packages in the form of stock options available to all employees.

• Technology allowance for hardware, software, reading materials, etc.

• Flexible vacation and sick leave policies.