Senior Programmatic Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the growth of Directive Consulting’s programmatic service offerings.

• Propel the strategic vision for the programmatic department.

• Create and execute comprehensive programmatic strategies.

• Work in collaboration with cross-functional teams to ensure programmatic initiatives align with business goals.

• Set KPIs and assess campaign performance.

• Offer insights and recommendations for ongoing optimization and client development.

• Manage relationships with programmatic partners, vendors, and platforms.

• Serve as a thought leader by sharing industry knowledge and insights.

• Support programmatic new business presentations, audits, and pitches.

• Enhance the programmatic department's capabilities, as well as learning and development efforts.

⛳️ Requirements

• Over 7 years of proven experience in programmatic roles within publishers, advertising agencies, or ad tech companies.

• At least 2 years of demonstrated experience in people management.

• Experience in driving programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50k.

• Strong knowledge of the integration between programmatic and both paid and organic channels.

• A proven history in programmatic media planning and the development of measurement frameworks.

• Recent practical experience in building and optimizing campaigns within DSPs.

• Preference given to those with experience in TTD, Nexxen, and DV360.

• Experience in Account-Based Marketing (ABM).

• Background in supporting programmatic new business pitches, including audits and presentations.

• Expertise in programmatic subjects.

• Strong skills in cross-collaboration, interpersonal communication, and overall communication abilities.

• Excellent analytical skills and remarkable attention to detail.

• A results-driven mindset with the ability to manage multiple projects simultaneously.

• Valid work authorization in Canada.

• Permanent residency in Canada.

• Reliable internet access and a professional background.

• Proficiency in operating a laptop, software platforms, and office productivity tools.

• Capability to remain stationary for extended periods while interpreting written and verbal communication.

🏝️ Benefits

• Eligibility for bonuses.

• Medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-paid plan for you, along with a 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Headspace membership.

• Gympass.

• Unlimited paid time off (minimum of 2 weeks).

• Paid company holidays.

• Day off for your birthday.

• End-of-Year Recharge, with closure from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) options with a 3% company match.

• Annual bonuses based on tenure.

• Annual anniversary trip with peers and executive leadership.

• Remote work from a home office.

• Choice of PC or Mac provided.