Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the product marketing initiatives for Knak’s comprehensive enterprise email and landing page creation platform portfolio.

• Develop messaging and product marketing materials, including pitch decks, one-pagers, battlecards, demo narratives, web content, product videos, and customer success stories.

• Collaborate with product managers across various domains such as email, landing pages, mobile messaging, integrations, and AI to refine messaging.

• Engage in regular conversations with customers and integrate their language into our communications.

• Maintain awareness of competitors and market trends.

• Oversee go-to-market launches for products and features from start to finish.

• Define launch tiers and coordinate efforts across Product, Sales, Customer Success, Enablement, and Marketing teams.

• Prepare Sales teams, CSMs, and Enablement with training, strategies, objection handling, and discovery questions.

• Track and report on launch adoption, attach rates, pipeline, and win rates, and implement strategies for performance improvement.

• Create campaigns for the installed base to drive adoption, expansion, and retention.

• Provide CSMs and Sales with resources for expansion strategies, proof points, and content.

• Introduce Knak to marketers acquired through new channels, including mobile messaging and landing pages.

• Transform customer successes into compelling stories, benchmarks, and business-case evidence.

• Establish a customer marketing strategy and enhance the expansion pipeline.

• Report directly to the VP of Product Marketing.

• Initially operate without a direct-report team, leading through influence.

⛳️ Requirements

• Minimum of 4 years of experience in B2B product marketing, preferably in SaaS targeted at enterprise clients.

• For senior-level candidates: at least 6 years of experience with leading product launches rather than supporting them.

• Exceptional writing skills with a focus on clear, specific, and customer-oriented communication.

• Proven experience in launching products or features and analyzing results.

• Ability to influence cross-functional teams without formal authority.

• Skilled in managing details, meeting deadlines, and ensuring follow-through.

• Self-motivated individual with a competitive edge.

• Comfortable navigating ambiguity.

• Bonus: Familiarity with Marketo, Eloqua, Salesforce Marketing Cloud, Braze, Pardot, or marketing operations/campaign practices.

• Bonus: Experience in customer marketing, lifecycle management, or expansion-focused product marketing.

• Bonus: Experience with multi-product or platform portfolios, particularly in new channels and personas.

• Bonus: Knowledge of marketing AI-native capabilities aimed at skeptical buyers.

🏝️ Benefits

• Competitive salaries.

• Equity ownership in the company.

• Comprehensive benefits package.

• Paid vacation time.

• Life leave days.

• Team lunches and off-site events.

• Commitment to career development.

• Inclusive and barrier-free workplace environment.

• Accommodations during the interview process.

• AI-transcribed video interviews.