Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance the value narrative for financial services at Chainalysis.

• Develop messaging tailored for key buyer and user personas in compliance, risk, anti-fraud, investigations, and business leadership.

• Craft narratives, proof points, and strategic assets to support sellers.

• Manage competitive intelligence for financial services and establish both offensive and defensive positioning.

• Translate innovative concepts into industry solutions, use cases, and sales strategies.

• Oversee go-to-market planning for product launches, significant releases, platform capabilities, and commercial offerings.

• Shape value narratives for customers regarding pricing, packaging, commercial models, business cases, and ROI stories.

• Incorporate customer insights into product and market decision-making.

• Create first-call presentations, solution briefs, talk tracks, discovery frameworks, proof points, and sales strategies.

• Collaborate with GTM Solutions & Readiness to scale narratives into field tools and enablement.

• Integrate insights from customers, the field, partners, and competitors into positioning and repeatable use cases.

• Work in partnership with Product, R&D, Marketing & Communications, Sales, subject matter experts, and senior leadership.

⛳️ Requirements

• 5–8 years of experience in product, solutions, industry, or B2B enterprise technology marketing.

• Background in financial services, fintech, payments, or a similar regulated industry.

• Proven ability to create positioning and messaging that alters perceptions of problems for both customers and sellers.

• Outstanding writing skills and editorial judgment.

• Deep understanding of enterprise buying journeys and sales processes in regulated, risk-sensitive environments.

• Capability to link technical functionalities to business and operational value for executive-level buyers and end users.

• Proficient in collaborating across R&D, Sales, technical and revenue teams, and senior management.

• Familiarity with blockchain, digital assets, or crypto-native financial infrastructure is an advantage.

• Experience in marketing AI-driven products, data platforms, intelligence solutions, cybersecurity, or risk and compliance technology is a plus.

• Knowledge of consumption- or usage-based pricing and packaging is beneficial.

• Experience marketing to financial institutions within data, intelligence, security, or enterprise software companies is advantageous.

• Legally authorized to work for any employer in the United States without restrictions.

• Must not require visa sponsorship now or in the future.

🏝️ Benefits

• Equity

• Bonus

• Accommodations for the interview process

• Commitment to diversity and inclusion