Senior Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Define and enhance the financial services value narrative for Chainalysis.

• Develop messaging tailored for compliance, risk management, anti-fraud, investigations, and business leadership personas.

• Craft narratives, proof points, and strategic materials for sales teams.

• Oversee competitive intelligence within the financial services sector and establish both offensive and defensive positioning.

• Convert innovative ideas into industry solutions, use cases, and sales strategies.

• Spearhead go-to-market strategies for product launches, significant releases, platform features, and commercial offerings.

• Create customer-centric narratives regarding pricing, packaging, commercial models, business cases, and return on investment.

• Integrate customer insights into product and market strategy decisions.

• Produce initial call presentations, solution briefs, discussion frameworks, proof points, and sales playbooks.

• Collaborate with GTM Solutions & Readiness to translate narratives into field tools and enablement resources.

• Weave insights from customers, field teams, partners, and competitors into positioning and replicable use cases.

• Develop AI capabilities and work in partnership across teams to enhance work processes.

⛳️ Requirements

• 5–8 years of experience in product, solutions, industry, or B2B enterprise technology marketing.

• Background in financial services, fintech, payments, or a related regulated sector.

• Proven ability to create positioning and messaging that reshapes customer and seller perspectives on challenges.

• Exceptional writing skills and strong editorial judgment.

• Proficient in crafting concise headlines, compelling narratives, actionable sales content, and executive-level communication.

• In-depth understanding of enterprise buying journeys and sales processes in regulated, risk-sensitive settings.

• Capability to link technical features to business and operational value for both executive buyers and hands-on users.

• Comfortable collaborating with R&D, Sales, technical and revenue teams, along with senior leadership.

• Experience with blockchain, digital assets, or crypto-native financial infrastructure is a plus.

• Familiarity with marketing AI-driven products, data platforms, intelligence products, cybersecurity, or risk and compliance technology is advantageous.

• Knowledge of consumption- or usage-based pricing and packaging is beneficial.

• Experience in marketing to financial institutions within data, intelligence, security, or enterprise software companies is a plus.

• Must possess necessary permits/authorization to work in the UK.

🏝️ Benefits

• Remote work arrangement.

• Commitment to diversity, equity, and inclusion.

• Accommodations for disabilities during the interview process.

• Access to AI tools, workflows, and opportunities for experimentation.

• Protection of applicant privacy and confidential handling of demographic information.