Product Marketing Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of Lumana's insights regarding the market, customers, and competitive environment.

• Collect intelligence from various sources including customers, competitors, sales teams, partners, and industry trends.

• Convert insights into strategic recommendations for go-to-market approaches.

• Define and modify go-to-market priorities based on customer needs.

• Create and refine unique positioning and messaging.

• Maintain consistent messaging across all customer-facing interactions.

• Collaborate with Product, Engineering, Sales, Marketing, and Customer Success teams on product launches.

• Oversee the launch strategy from planning to execution, ensuring measurable results.

• Align Product, Sales, Marketing, and Customer Success teams around go-to-market priorities.

• Facilitate prioritization decisions and drive execution with minimal supervision.

• Provide Sales and Channel teams with messaging, competitive insights, battlecards, pitch decks, objection handling materials, and enablement resources.

• Develop website messaging, case studies, product narratives, videos, blogs, and executive thought leadership content.

• Establish Lumana as a leader in AI-driven video intelligence.

• Represent customer interests by synthesizing feedback, product usage data, sales insights, and market signals.

• Advocate for customer needs in messaging, go-to-market strategy, product prioritization, and roadmap decisions.

• Report directly to the VP of GTM Engineering.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS Product Marketing.

• A proven history of shaping go-to-market strategies with measurable business results.

• Experience in building or scaling Product Marketing within a Series A–C startup or a similarly high-growth setting.

• Ability to leverage market signals, customer insights, competitive dynamics, and business data for strategic decision-making.

• Strong comprehension of complex technical products, ideally in AI, computer vision, physical security, infrastructure, or enterprise software.

• Experience collaborating with Product, Sales, Marketing, Customer Success, and executive leadership teams.

• Outstanding storytelling, writing, presentation, and messaging skills.

• Strong analytical abilities and a solid grasp of business metrics.

• Capacity to balance long-term strategy with practical execution.

• Capability to build from first principles and operate in a less structured environment.

• Strong executive presence with the ability to influence cross-functional teams.

• Familiarity with AI, computer vision, video security, cybersecurity, infrastructure, or related enterprise technologies is a plus.

• Experience in creating or defining new product categories is advantageous.

• Familiarity with regulated industries is a bonus.

• Must reside in the Eastern Time Zone, U.S.

🏝️ Benefits

• Variable compensation.

• Equity / ISO in a rapidly growing startup.

• Access to top-tier technology and modern sales tools.

• Flexibility of a remote-first work environment.

• Comprehensive medical, dental, and vision coverage.

• 15 days of paid time off (PTO).

• 10 paid holidays.

• Sick leave benefits.

• 401(k) plan with a 4% employer match.

• Paid parental leave.

• $500 home office stipend.

• Provision of top-tier equipment.

• Flexible hybrid/remote work arrangements based on location.