Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop positioning and messaging for both current and upcoming products.

• Convert complex financing structures into straightforward language for founders and CFOs.

• Lead go-to-market strategies for new products, encompassing target customers, use cases, competitive positioning, launch plans, and post-launch adjustments.

• Ensure that Braavo's messaging remains consistent across the website, sales processes, product materials, and communications with customers.

• Examine competitor positioning and analyze market trends.

• Create sales enablement materials such as presentations, one-pagers, case studies, FAQs, competitive analyses, and email content.

• Evaluate prospect inquiries, areas of confusion, and factors contributing to wins or losses.

• Conduct interviews with customers and prospects to gather insights for product and leadership teams.

• Manage product-oriented content, including product pages, customer stories, launch materials, sales content, email campaigns, and educational resources.

• Collaborate with the founder & CEO, product teams, originations, underwriting, operations, designers, agencies, and other marketing professionals.

• Assist in establishing a repeatable product marketing function and feedback loop involving customers, sales, product, and marketing.

⛳️ Requirements

• Minimum of 4 years in product marketing, product management, growth, or a related role with substantial ownership of B2B product positioning and go-to-market initiatives.

• Proven track record of launching new products or significant product lines.

• Exceptional writing skills with the ability to articulate complex topics clearly.

• Strong commercial instincts aimed at translating positioning into sales outcomes.

• Comfortable collaborating directly with sales teams, product departments, leadership, and customers.

• Capable of working with a high degree of autonomy.

• Inquisitive enough to understand the economics of the mobile app industry and Braavo’s financial products.

• Experience in fintech, specialty finance, B2B SaaS, mobile applications, gaming, or subscription-based businesses is beneficial but not mandatory.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• A collaborative and innovative work environment.