Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement go-to-market strategies, positioning, and customer marketing for CPQ solutions.

• Oversee comprehensive launch planning and execution, including launch briefs, campaign coordination, and enablement.

• Collaborate with Content, Design, Web/Digital, and Demand Generation teams to ensure programs are aligned and on schedule.

• Take ownership of the CPQ messaging and positioning framework for both technical and business audiences.

• Work alongside Product Management to identify market opportunities, target demographics, and unique value propositions.

• Tailor messaging and strategies for regional markets in collaboration with EMEA and other regional teams.

• Create and execute customer marketing initiatives that support upsell, expansion, and advocacy efforts.

• Establish a customer reference program and compile a library of case studies.

• Utilize market research, customer interviews, and competitive analysis to inform pricing and packaging strategies.

• Deliver market and competitive insights to Product Management and marketing leadership.

• Leverage AI and automation tools to uncover repeatable use cases, enhance output quality, and achieve business objectives.

• Serve as a bridge between Product, Sales, Customer Success, and Marketing from launch through renewal and expansion.

⛳️ Requirements

• Minimum of 3 years of experience in product marketing or relevant customer marketing in a B2B SaaS context.

• Proven track record in crafting messaging and positioning for software products.

• Experience in developing or supporting customer reference and/or case study initiatives.

• Strong grasp of go-to-market strategies and sales enablement within a SaaS framework.

• Proactive in utilizing AI-assisted tools to enhance operational efficiency as they develop.

• Excellent communication, storytelling, and presentation abilities.

• Bachelor’s degree in Marketing, Business, or Communications, or equivalent practical experience.

• Experience with CPQ, PLM, or other manufacturing/engineering software is a plus.

• Familiarity with customer marketing or advocacy platforms and reference-management tools is preferred.

• Strategic and analytical mindset with a strong inclination for action.

• Comfortable working in a dynamic, high-growth, private equity-backed setting.

• Passionate about cultivating lasting customer relationships and building community.

• Knowledgeable and inquisitive about AI, with ease in using AI tools in everyday marketing tasks.

• U.S.-based employees are expected to work standard hours from 8:00 am to 5:00 pm Eastern Time; EMEA employees work from 08:00 to 17:00 CET.

• Candidates must complete a 30-minute online pre-employment assessment.

• Revalize participates in the E-Verify program in specific locations as mandated by law.

🏝️ Benefits

• Paid Time Off (PTO), Sick Leave, and Parental Leave.

• Comprehensive Medical, Dental, and Vision Insurance.

• 401(k) Retirement Plan.

• Health Savings Account (HSA).

• Life Insurance Coverage.

• Employee Assistance Program (EAP).

• Eligibility for bonuses.

• Flexible remote work arrangements.

• Standard working hours of 8:00 am to 5:00 pm Eastern Time for U.S.-based employees and 08:00 to 17:00 Central European Time for EMEA employees.

• Completion of a 30-minute online pre-employment assessment is required.