Head of GTM – Commercialization

This is a fully remote position, open to applicants in Texas.

📋 Description

• Define and execute the go-to-market strategy for payments, insurance, resident financial products, and Resident AI.

• Create segmentation, positioning, launch, and scaling strategies.

• Establish PMCs as the most effective growth channel through adoption journeys, incentives, and enablement.

• Collaborate with RealPage Sales and Customer Success to enhance resident engagement and increase payment volume.

• Manage pricing, bundling, and packaging tailored by solution, segment, and PMC type.

• Conduct tests and iterations using unit economics, take rate, attach rate, and contribution profit per active unit.

• Co-develop a repeatable launch playbook in partnership with Marketing.

• Own commercial plans, encompassing segments, pricing, packaging, targets, and success metrics.

• Convert Resident AI capabilities into compelling value narratives, proof points, and adoption strategies.

• Oversee the funnel from awareness to activation, conversion, adoption, and retention.

• Maintain a visible weekly growth scorecard and take action based on results.

• Equip PMC teams, onsite staff, and RealPage customer-facing teams to effectively sell, support, and advocate for solutions.

• Collaborate with Marketing on positioning, messaging, campaigns, education, co-marketing, lifecycle marketing, and shared targets.

• Test offers, pricing presentation, and channels alongside Product and the Resident Experience team.

⛳️ Requirements

• Over 10 years of experience in commercializing consumer, B2B2C, or B2B fintech products at scale.

• Background in payments, lending, cards, investing, insurance, or embedded finance.

• Proven ownership of a growth or revenue target.

• Demonstrated success in launching and scaling fintech or AI-driven products.

• In-depth knowledge of pricing, packaging, unit economics, and funnel analytics.

• Capability to navigate between a P&L and a campaign brief.

• Experience in selling or distributing through partners or channels.

• Proven ability to achieve adoption without direct control over the sales force.

• History of co-owning launches, campaigns, and shared targets in collaboration with Marketing.

• Established credibility with executives, PMC operators, and sales teams.

• Practical understanding of positioning, pricing, and adoption of AI-enabled products.

• Nice to have: exposure to multifamily, real estate, or property technology.

• Nice to have: experience in go-to-market strategies for regulated products.

• Nice to have: experience launching a new or recently acquired business within a larger organization.

🏝️ Benefits

• Access to an established PMC channel and resident base.

• Support from Sales and Customer Success teams ready to introduce solutions to the market.

• Direct reporting line to the Chief Fintech Officer.

• Inclusion in the leadership team.

• Visibility on the board with a scorecard.

• Opportunity to develop the GTM operating model, launch playbook, and team.