Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the commercialization of Amwell’s healthcare technology-enabled care solutions.

• Implement impactful go-to-market strategies.

• Empower enterprise sales teams and assist with strategic deals and RFP submissions.

• Simplify complex product and clinical features into unique, outcome-oriented messaging.

• Create and enhance platform positioning tailored for the payer market.

• Establish the go-to-market strategy, identify target segments, determine launch sequencing, and define success metrics.

• Oversee product launches in collaboration with Product, Sales, Marketing, and Customer Success teams.

• Direct go-to-market efforts for new products, features, and expansions within the payer market.

• Generate thought leadership on trends in the payer market.

• Collaborate on pricing and packaging strategies.

• Develop launch messaging, sales tools, enablement resources, executive materials, and payer-facing documents.

• Assist in RFP responses by providing distinctive messaging and positioning.

• Maintain reusable messaging frameworks, competitive battlecards, and guidance on positioning.

• Monitor and evaluate the performance of launches and enablement efforts.

• Observe trends in the payer and digital health markets and consolidate insights.

• Collaborate with Product teams on prioritizing roadmaps and launches.

• Align campaign messaging with payer positioning in conjunction with Performance Marketing.

• Develop evidence and narratives driven by outcomes in partnership with Customer Success and clinical teams.

• Organize internal training and field readiness alongside Sales Enablement.

• Execute impactful launches, enhance field adoption, craft distinctive sales messaging, position RFPs compellingly, and provide actionable competitive insights.

⛳️ Requirements

• Over 8 years of experience in product marketing or a related B2B marketing field.

• Extensive knowledge of healthcare IT, digital health, or payer markets.

• Proven track record in supporting enterprise sales teams and navigating complex deal cycles.

• Ability to effectively translate technical features into clear value propositions for buyers.

• Experience in creating sales enablement and go-to-market resources for environments with multiple stakeholders.

• Strong leadership and project management skills across cross-functional teams.

• Exceptional written and verbal communication abilities.

• Candidates must complete identity verification through Greenhouse Identity Verification powered by CLEAR during the interview process.

• Completion of identity verification is a prerequisite for continuing in the recruitment process.

🏝️ Benefits

• Flexible Personal Time Off (Vacation time).

• 401K matching.

• Competitive healthcare, dental, and vision insurance options.

• Paid Parental Leave (Maternity and Paternity leave).

• Employee Stock Purchase Program.

• Complimentary access to Amwell’s Telehealth Services, SilverCloud, and The Clinic by Cleveland Clinic’s second opinion program.

• Free subscription to the Calm App.

• Tuition Assistance Program.

• Pet Insurance.

• Virtual-first work environment.

• Work-life flexibility, including Summer Fridays and designated Mental Health Days.

• Opportunities for personal and professional growth.

• Comprehensive total rewards packages.