Senior Product Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Formulate strategies for Cross-Selling and expanding the customer base by identifying growth opportunities derived from customer behaviors, profiles, needs, and potential.

• Strategically manage the portfolio, contributing to the repackaging of offers, product shelf organization, positioning, value messaging, and commercialization strategies.

• Spearhead Go-to-Market strategies by integrating positioning, value propositions, channels, customer journeys, and collaborating with the Marketing, Product, Sales, and Customer Success teams to enhance adoption and revenue.

• Conduct data analysis, evaluating results, adoption, conversion, expansion, and revenue metrics, and convert insights into actionable recommendations and plans.

• Serve as a strategic consultant for business and Product teams, translating customer needs and market opportunities into portfolio positioning, communication, adoption, and growth strategies.

• Exhibit a digital mindset, show curiosity towards new technologies, and possess an interest in understanding how Artificial Intelligence can revolutionize processes, experiences, and outcomes.

⛳️ Requirements

• Extensive experience in Product Marketing, emphasizing Go-to-Market, positioning, messaging, and value proposition strategies.

• Proven experience with Cross-Selling, Upselling, or strategies for expanding customer-base revenue by identifying opportunities based on customer profiles, behaviors, and needs.

• Familiarity with portfolio management and repackaging, offer architecture, and product shelf organization.

• Strong analytical skills coupled with a results-driven approach.

• Exceptional communication skills with the capability to manage stakeholders, foster alignment, and influence diverse teams.

• Knowledge of or genuine interest in Artificial Intelligence technologies, including tools, applications, and concepts.

• Experience in technology or SaaS companies.

• Experience in the legal market or with LegalTech companies is an advantage.

🏝️ Benefits

• Meal or food allowance.

• Health and dental insurance.

• Home office allowance.

• Profit Sharing and Results Bonus.

• Setup Kit voucher.

• Life insurance.

• Birthday day off.

• GoGood | Conexa.

• Health and wellness promotion program.

• Partner benefits and discounts.

• 100% remote within Brazil.