Senior Marketing Analyst, Data & Analytics

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee comprehensive analytics for paid channels, tracking from impressions to revenue attribution.

• Develop and sustain attribution models alongside funnel reporting for both paid and organic channels.

• Track campaign pacing, budget usage, and performance metrics against established targets; identify anomalies and propose actionable solutions.

• Convert marketing data into executive-level narratives that clarify what occurred, why it occurred, and recommended actions.

• Generate weekly, monthly, and quarterly performance summaries for leadership review.

• Spot trends, risks, and opportunities across marketing channels while offering strategic recommendations.

• Collaborate with marketing and sales teams to analyze metrics.

• Create and maintain Snowflake data models utilizing SQL, dbt, or similar tools, integrating data from Google Ads, Microsoft Ads, Segment, Salesforce, Iterable, and ad-server sources.

• Oversee and enhance reverse-ETL pipelines that deliver performance data into operational tools.

• Develop and manage Looker dashboards for key marketing performance indicators, campaign health, and revenue forecasting.

• Design and evaluate A/B tests for paid campaigns, landing pages, and yield strategies.

• Assist with channel-level experiments related to bidding strategies, audience segmentation, and creative performance.

⛳️ Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a closely related discipline — preferably within a marketplace, B2B SaaS, AdTech, or lead-generation context.

• Proven track record in managing paid marketing analytics across Google Ads, Microsoft Ads, and Meta.

• History of delivering analyses that influenced decision-making.

• Proficient in SQL at an expert level.

• Strong skills in Python for data manipulation and analysis.

• Practical experience with Snowflake and dbt or a comparable modern data infrastructure.

• Familiarity with Looker or Tableau/similar data visualization tools.

• Knowledge of Google Ads API, Microsoft Ads API, Segment event tracking, and CRM data management such as Salesforce or HubSpot.

• Exceptional written and verbal communication abilities.

• Capability to structure ambiguous issues, formulate hypotheses, and confidently present findings.

• Comfortable presenting to senior stakeholders.

• In-depth understanding of paid marketing KPIs including ROAS, CPC, CPL, impression share, quality score, and attribution windows.

• Familiarity with last-click, data-driven, and multi-touch attribution techniques.

• Comprehension of lead funnels from impression through conversion and renewal.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional growth and development.

• Engaging work culture with team-building activities.