Senior Marketing Analyst

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Serve as the analytics collaborator with CRM marketers and Product for all initiatives.

• Develop measurement strategies for ongoing journeys, one-time campaigns, and product launches.

• Establish channel-specific delivery semantics and advocate for measurement methodologies to stakeholders.

• Clearly articulate experiments, control groups, and data reliability in accessible terms.

• Manage CRM performance analytics through control groups, holdouts, and A/B testing.

• Oversee CRM analytics data in dbt utilizing BigQuery.

• Identify necessary data from CRM and attribution tools, agree on timelines, and ensure data quality is signed off.

• Create Tableau dashboards for hypothesis verification, self-service inquiries, and insight generation.

• Sustain the self-serve AI analytics assistant for non-technical team members.

• Partner with data science on recommendation and propensity models while driving validation tests.

⛳️ Requirements

• Minimum of 3 years' experience as a data/marketing/CRM analyst, with familiarity in CRM, lifecycle, or retention analytics.

• Proficient in SQL and experienced with dbt on BigQuery.

• Skilled in designing and maintaining data models, not solely in querying.

• Familiar with CRM engagement platforms such as Customer.io, MoEngage, Braze, Iterable, or similar tools.

• Knowledgeable in journeys, events, profile attributes, and delivery semantics.

• Extensive experience in marketing experimentation, including holdout designs, global static control groups, maintaining control group integrity, A/B tests, and incrementality versus attribution.

• Proficient in Python.

• Experienced with Tableau or a comparable BI tool.

• Demonstrated proactive ownership of data and processes.

• Capable of serving as a strategic partner for stakeholders.

• Ensure accuracy in delivered metrics.

• Candidates must reside within four hours of Dubai time.

• Preferred: knowledge of uplift modeling and causal ML, with the ability to develop an MVP version.

• Preferred: experience in propensity, churn, or LTV modeling.

🏝️ Benefits

• Flexible working hours, aligned with your team and role requirements.

• Autonomy and responsibility from the outset.

• Opportunities for growth through the quality and impact of your contributions.

• Eligibility to participate in the employee stock option program.

• An inclusive, high-performing environment that supports personal growth and goal attainment.

• Remote work options available in qualifying locations.

• Individual relocation plans to hubs in Armenia, Georgia, Serbia, Poland, and Spain can be discussed.