Senior Product Marketing Analyst – Affirmative Action Position for Black Professionals

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Collaborate with cross-functional teams across multiple product squads, regularly interfacing with Product, Technology, and UX teams.

• Take charge of promoting and distributing the squad’s products effectively.

• Convert the product’s value proposition into impactful positioning and messaging that resonates with consumers, while understanding the business and the audience’s challenges.

• Leverage product metrics and performance indicators to inform and facilitate decision-making across various teams.

• Keep track of competitors’ market activities and suggest action plans for the marketing mix.

• Qualify, engage, and convert leads and marketing initiatives in collaboration with Creative and Performance teams.

• Oversee budgets and assist with marketing projects.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a relevant field.

• Minimum of 2 years of experience in product marketing or digital marketing.

• Familiarity with paid media campaigns, including an understanding of media and performance metrics.

• Experience in preparing briefs and delivering presentations.

• Outstanding written and verbal communication skills.

• Knowledge of CRM systems.

• Advanced skills in Excel or Google Sheets.

• Advanced expertise in Google Analytics.

• Innovative and strategic mindset, capable of addressing diverse daily challenges.

• Ability to investigate and identify patterns through data analysis.

• Preferred: knowledge of or interest in Brazilian public education.

• Preferred: understanding of growth marketing and A/B testing.

• Preferred: strong collaborative skills with Technology teams and familiarity with digital products and agile methodologies.

🏝️ Benefits

• Temporary position for a duration of 5 months.

• Opportunity for remote work.

• Collaborative, innovative, and purpose-driven work environment.

• Workplace that values diversity and fosters inclusion.

• Support for necessary learning and development, subject to company availability.

• Involvement in marketing projects.

• Chance to work with products and content focused on Brazilian public education.