Mid-Level Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee comprehensive marketing campaigns by identifying target audiences, mapping customer journeys, developing content, selecting channels, establishing timelines, and defining performance metrics.

• Manage and prioritize various simultaneous projects and demands effectively.

• Enhance and clarify briefs with relevant teams prior to implementation.

• Plan and implement email marketing initiatives and newsletters, encompassing audience segmentation, setup, testing, deployment, monitoring, and analysis.

• Design and execute customer journeys, nurture flows, re-engagement campaigns, and automations tailored for both B2B and B2C markets.

• Set up and oversee lists, forms, landing pages, workflows, triggers, cadences, as well as entry and exit criteria.

• Ensure the quality of the database, monitor deliverability, contact frequency, and audience engagement.

• Create content and copy for emails, newsletters, landing pages, advertisements, articles, and other relevant materials.

• Tailor language, value propositions, arguments, and calls to action for various audiences and stages within the customer journey.

• Assist in the paid media strategy and act as the primary contact with the paid media agency.

• Track acquisition and conversion metrics, suggesting modifications to audiences, content, creative assets, investments, or customer journeys as needed.

• Integrate paid media, email marketing, landing pages, and automations across various channels.

• Evaluate performance metrics for campaigns, emails, automations, landing pages, and stages of the funnel.

• Analyze trends, bottlenecks, and opportunities within B2B and B2C customer journeys.

• Design experiments for content, segmentation, creative approaches, channels, cadences, and journeys, followed by result analysis.

• Compile performance analyses and reports featuring insights and recommendations.

• Collaborate effectively with Design, Social Media, Client Relations, Sales/Lead Generation, Projects, and other departments.

• Disseminate information, decisions, and insights to enhance marketing outputs and methodologies.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Journalism, Public Relations, Business Administration, or a related field.

• Minimum of 2 years' experience in Digital Marketing, Inbound Marketing, or a comparable discipline.

• Practical experience with email marketing, CRM systems, marketing automation, segmentation, and the development of customer journeys.

• Familiarity with HubSpot, RD Station, or similar marketing automation platforms.

• Proven experience in content creation and copywriting for emails, newsletters, landing pages, advertisements, or other digital assets.

• Proficient in monitoring and analyzing marketing metrics, recognizing patterns, bottlenecks, and areas for enhancement.

• Capable of organizing and managing multiple campaigns, projects, and priorities simultaneously.

• Strong communication and interpersonal skills to build relationships with various teams and stakeholders.

• Analytical, organized, and results-driven mindset, open to testing new strategies and learning from outcomes.

• Experience collaborating with a paid media agency and tracking acquisition and conversion metrics is advantageous.

• Knowledge of paid media practices.

🏝️ Benefits

• Childcare assistance

• Flexible hours

• Life insurance

• Food allowance

• Transportation allowance

• Meal allowance

• Wellhub