Senior Marketing Analyst

This is a fully remote position, open to applicants in Serbia, +3 more countries.

📋 Description

• Create advanced logic for managing marketing budgets, including rules and models for budget allocation across various products and traffic sources.

• Assess the marketing budget strategy and prepare it for automation processes.

• Develop and verify Early LTV metrics/models to support intra-week performance marketing and budget allocation strategies.

• Construct analytical frameworks and tools for diagnosing performance across products, channels, and campaigns.

• Identify factors influencing changes, potential growth opportunities, and anomalies.

• Contribute to the development of an internal AI-driven analytics tool for performance evaluation, root-cause analysis, and opportunity identification.

• Offer analytical support for the unified BI layer, encompassing metric definitions, data validation, and selected analytical case studies.

⛳️ Requirements

• Proven experience with A/B testing methodologies.

• Proficient in SQL: capable of independently handling large datasets, constructing complex analytical queries, and ensuring data quality.

• Solid understanding of mathematical statistics and experimental design.

• Ability to develop validation/backtesting methodologies and accurately interpret results.

• In-depth knowledge of performance marketing economics and metrics, including LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution.

• Skilled in creating decision-making models and translating analytical insights into actionable business rules/recommendations.

• Strong spreadsheet capabilities (Google Sheets / Excel).

• Familiarity with BI tools (e.g., Superset, Tableau, Power BI).

• Proficient in English at a B2+ level.

• Significant advantage: experience with Python for data analysis/modeling.

• Significant advantage: background in forecasting, optimization, or budget allocation models.

• Significant advantage: experience with Early LTV or predictive LTV methodologies.

• Significant advantage: experience in developing automated analytical products or AI/LLM-based analytics tools.

🏝️ Benefits

• FULLY REMOTE opportunity for full-time work.

• 28 calendar days of vacation annually.

• 7 wellness days each year (time off).

• Bonuses of up to $5000 for referring successful candidates for positions within the company.

• 50% coverage for professional training, international conferences, and meetings.

• Corporate discounts for English language courses.

• Health benefits: up to $1,000 gross per year in compensation for self-purchased health insurance or medical fees for the employee and immediate family members, if not covered by corporate medical insurance.

• Provision of a fully equipped workplace and necessary tools in company offices or co-working spaces.

• Reimbursement of workplace expenses up to $1,000 gross once every three years in alternative locations.

• Internal gamified gratitude system with bonuses that can be redeemed for merchandise, team-building experiences, massage vouchers, etc.