Marketing Analytics Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Align business objectives with data-driven solutions for Marketing.

• Ensure reliable measurement of pertinent metrics and KPIs.

• Oversee the implementation and advancement of Google Analytics and measurement solutions.

• Chart the tools and data sources utilized by the Marketing team.

• Discover integration and optimization possibilities.

• Collaborate with business teams to comprehend KPIs, measurement hurdles, and data requirements.

• Convert business needs into technical solutions and contribute to the technical roadmap.

• Execute and refine tracking, measurement, integration, and data structuring solutions.

• Recognize data deficiencies and enhance the quality of analyses.

• Assess the impact of implementations on business KPIs and suggest improvements.

• Facilitate the dialogue between business requirements and technological capabilities.

⛳️ Requirements

• A hybrid skill set that spans business, analytics, and technology.

• Capability to comprehend business challenges and translate them into technical specifications.

• Proficiency in structuring and evolving Google Analytics and measurement solutions.

• Familiarity with tools and data sources leveraged by Marketing.

• Skill in mapping connections between tools and identifying integration and optimization opportunities.

• Ability to translate business demands into data and analytical requirements and initiatives.

• Knowledge of tracking, measurement, integration, and data structuring solutions.

• Competence in identifying data gaps and potential areas for enhancement.

• Ability to serve as a liaison between Marketing, Analytics, and technical teams.

🏝️ Benefits

• Comprehensive well-being support, with self-care resources across emotional, financial, physical, occupational, and social dimensions.

• A culture of continuous learning and development for career advancement.

• Empowerment to take initiative and assume ownership of your career path.

• Commitment to inclusion, diversity, and a sense of belonging.

• A selection process that includes a work-style assessment, interviews, and a presentation of a work proposal.