Senior Product Manager, Resident Onboarding

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the Resident Onboarding Lift roadmap and performance metrics, which include AppFolio door enablement, enrollment rates, and resident engagement.

• Establish targets, provide progress updates to leadership, and be accountable for outcomes.

• Become the go-to expert on resident onboarding within AppFolio, covering lease templates, signing sequence, counter-signing, and property manager move-in procedures.

• Collaborate with AppFolio’s product team to contribute to the joint roadmap.

• Lead and implement weekly AppFolio joint partner calls, ensuring timely delivery of commitments.

• Draft clear, comprehensive, and actionable product requirements.

• Synchronize efforts among engineering, marketing, and support to ensure successful product launches reach customers.

• Develop processes for discovery, experimentation, iteration, and gathering customer feedback.

• Leverage product analytics and performance insights to pinpoint friction points and validate opportunities.

• Influence AppFolio’s product strategy, platform capabilities, and roadmap decisions.

• Drive measurable enhancements in activation, enrollment, onboarding effectiveness, and resident satisfaction.

• Function as an individual contributor without direct reports.

⛳️ Requirements

• Over 7 years of experience in product management, including managing a product line or platform from start to finish.

• Proven track record of delivering business results that extend beyond just features shipped.

• Experience in translating strategy into a sequenced roadmap and securing investments to realize it.

• Background in developing products that rely on a partner's platform.

• Demonstrated ability to influence a significant partner’s strategy and roadmaps.

• Capacity to sway leadership, partners, and customers, including maintaining a firm stance in discussions with senior executives.

• Technical proficiency necessary to gain the trust of engineering teams and make informed architectural trade-offs.

• A strong curiosity and passion for the market and product; skilled in investigating the reasons behind product performance issues.

• Availability during standard working hours, typically aligning with East Coast hours, with some flexibility.

• A quiet, professional, and distraction-free work environment.

• Access to a reliable high-speed internet connection.

• Legal authorization to work in the United States post-hiring.

• Bonus: Direct experience with AppFolio, Proptech or SaaS environments, or complex B2B2C products.

🏝️ Benefits

• Equity options available.

• Comprehensive Medical, Dental, Vision, & Life Insurance coverage.

• 401K Plan.

• Flexible paid time off (PTO) and sick days.

• Opportunity for remote work from any location in the US.

• Bi-annual in-person company meetings with business travel expenses reimbursed in accordance with company policies.

• A diverse, inclusive, supportive, and growth-oriented culture.

• Opportunities for professional growth as part of a rapidly expanding team.