Senior Product Manager, Invest

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Develop a new investment product from inception to launch and integrate it into Rocket Money’s core business offerings.

• Lead a dedicated product team, including engineering and UX, to identify product-market fit and create a sustainable product.

• Conduct research on members’ financial situations, aspirations, unmet needs, behavioral insights, and market trends.

• Establish target user profiles, product value propositions, strategies, priorities, and delineate what to exclude from development.

• Define a Minimum Viable Product (MVP) and oversee the development process from the discovery phase and prototyping to the product launch.

• Collaborate with design and engineering teams to validate assumptions and balance speed, scope, quality, and risk.

• Design the comprehensive member experience from initial discovery and onboarding to ongoing usage and value realization.

• Ensure launch readiness by coordinating with operations, marketing, and support teams, including training, workflows, and phased rollouts.

• Take ownership of product quality, outcomes, activation, engagement, retention, and overall business growth.

• Identify barriers to adoption and collaborate with cross-functional teams to implement improvements.

• Analyze user experience through instrumentation, funnel analysis, and cohort studies, utilizing experiments and qualitative feedback to inform decisions.

• Maintain alignment among the team and senior leadership regarding insights, changes, and rationales.

• Partner with engineering, design, data, operations, marketing, finance, legal, compliance, fraud prevention, and external financial stakeholders.

• Report to the Group Product Manager for Financial Products while collaborating with the VP of Financial Products and senior leadership.

⛳️ Requirements

• Demonstrated success in managing the entire product lifecycle—from identifying customer challenges to discovery, design, development, launch, and iterative improvement—resulting in high-quality experiences and quantifiable business outcomes.

• Experience in creating new products from the ground up, including developing propositions, testing hypotheses, defining targeted MVPs, and iterating toward achieving product-market fit.

• Background in developing consumer financial products within a regulated environment.

• Ability to quickly learn and distill complex information into straightforward decisions.

• Skill in identifying customer needs via research and data and simplifying intricate experiences.

• Capacity to transform customer insights, product data, and business economics into clear priorities.

• Strong communication skills, cross-functional leadership, ability to build alignment, and capacity to lead without formal authority.

• Technical knowledge of APIs, integrations, and edge cases.

• Proficiency in AI tools and daily use of AI technologies.

• Preferred: Experience in developing investment products.

• Preferred: Experience in a rapidly growing startup environment.

🏝️ Benefits

• Health, Dental & Vision Plans

• Life Insurance

• Long/Short Term Disability

• Competitive Pay

• 401k Matching

• Team Member Stock Purchasing Program (TMSPP)

• Learning & Development Opportunities

• Tuition Reimbursement

• Unlimited PTO

• Daily Lunch, Snacks & Coffee (in-office only)

• Commuter benefits (in-office only)

• Bonus