Senior Product Manager II – Growth, Traffic

This is a fully remote position, open to applicants in Arizona, +22 more states.

📋 Description

• Increase traffic across BOLD’s brands.

• Collaborate with Marketing, Paid Acquisition, SEO, and Engineering to enhance and expand user acquisition across BOLD’s websites.

• Spearhead growth initiatives among various teams and define the framework for conducting experiments.

• Convert high-intent visitors into engaged users.

• Collaborate with marketing leadership to transform business objectives into actionable roadmaps and precise requirements.

• Leverage traffic analytics and customer insights to pinpoint growth opportunities and align with executives and marketing leaders.

• Manage job distribution, which includes the real-time CPC bidding engine, API partner integrations and attribution, bot detection, and fraud quarantine.

• Oversee Joblist, including Google bidding and ROAS targets, serving as a marketplace traffic source.

• Partner with Engineering to establish a long-term growth technology roadmap and enhance acquisition platforms.

• Mentor PMs and partners on issues related to growth and onboarding bottlenecks, ambiguity, and product decision-making.

• Conduct experiments across customer-facing interfaces and utilize research and data to prioritize testing efforts.

• Establish and monitor growth KPIs such as traffic growth, conversion rates, CAC:LTV, and retention metrics.

⛳️ Requirements

• Over 8 years of experience in product management, demonstrating a successful history of traffic growth, revenue enhancement, and user acquisition at a senior or principal level.

• Proven experience working closely with marketing executives, sharing accountability for acquisition objectives and budgets.

• Comprehensive understanding of martech integrations, SEO, paid media attribution, programmatic landing pages, and tailored user journeys.

• Proficient in web analytics, user behavior modeling, and experiment design, with the acumen to apply these skills in investment decisions.

• Experience in building trust across teams, mediating conflicts, and mentoring mid-level PMs.

• A bachelor’s or master’s degree in business, computer science, marketing, or a quantitative discipline, or equivalent experience.

• Practical experience with custom media attribution, predictive LTV models, or programmatic SEO.

• Proven track record of managing growth across several brands or regions.

• Must be a full-time resident of one of the specified U.S. states or territories.

🏝️ Benefits

• Competitive salary

• Bi-annual bonus

• 401(k) plan with matching contributions

• Equity in the company

• Flexible spending accounts (health, dependent care)

• Reimbursement for internet and home office expenses

• Medical, dental, and vision coverage (optional plans available for your family)

• Life and long-term disability insurance (optional)

• Mental health support and resources

• Wellness reimbursement (gym memberships, health apps, etc.)

• Pet insurance (optional)

• Flexible paid time off

• Sick leave policy

• Observed holidays

• Bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, subject to applicable plan terms