Senior Product Manager, Ecommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full responsibility for the P&L of Dutch's ecommerce operations, covering both prescription and non-prescription products.

• Establish goals, monitor performance, and ensure accountability for revenue, margin, and profitability.

• Identify valuable sales opportunities through market insights, platform analytics, and customer requirements.

• Develop and refine the assortment strategy for prescription and OTC categories.

• Keep track of market trends, competitor actions, and new product categories.

• Manage the storefront comprehensively, including the homepage, collection/category pages, and product detail pages (PDPs).

• Lead the transformation of Dutch's product storefront from initial concept to final execution.

• Collaborate with teams in Creative, UX, Engineering, Product Management, and Data Science.

• Develop merchandising strategies, product collections, promotional calendars, bundles, campaigns, and initiatives for repeat purchases.

• Define selling strategies including subscriptions, auto-refills, bundles, vet-recommended collections, and promotional offers.

• Oversee and enhance the consumer-facing conversion funnel from landing page to checkout.

• Create and maintain a roadmap for storefront and funnel testing.

• Analyze funnel drop-off using both data and qualitative insights, and convert findings into actionable improvements.

• Manage the items file and product-data metadata strategy.

• Oversee the product catalog lifecycle from onboarding to performance evaluation and sunset decisions.

• Advise on CMS and item-management tools while explaining their trade-offs.

• Scout for new products, emerging brands, and innovations within categories.

• Collaborate with the AI team to develop personalized product recommendations based on EMR data and insights from veterinarians.

• Specify recommendation data inputs, logic, and feedback mechanisms.

⛳️ Requirements

• A minimum of 7 years of product management experience in ecommerce, marketplace, or consumer product sectors within a startup environment.

• Proven history of driving significant revenue growth.

• Hands-on experience managing a storefront including the homepage, collection pages, PDPs, and items file.

• Demonstrated success in enhancing consumer-facing conversion funnels with measurable before and after results.

• Experience owning a P&L and managing margin and profitability objectives.

• Strong analytical skills and decision-making capabilities.

• Experience collaborating with product, design, engineering, and data science teams to develop and implement solutions.

• Strong commercial instincts, including the ability to identify market opportunities, develop business cases, and execute plans.

• Exceptional self-motivation and drive.

• Familiarity with Shopify is a plus.

• Experience with membership or subscription business models is advantageous.

• Background in pet, health, and wellness ecommerce is beneficial.

• Experience with AI/ML personalization or recommendation systems is an advantage.

• Familiarity with vendor negotiations, wholesale buying, or marketplace supplier management is desirable.

🏝️ Benefits

• Health, Dental, and Vision Insurance.

• Life and Disability Insurance.

• Flexible Paid Time Off (PTO).

• Mental Wellbeing Options.

• Comprehensive Holiday Schedule.

• Retirement savings plan.

• Opportunities for growth.

• Significant potential for advancement.

• True ownership with real authority, accountability, and potential for upside.

• Unique data advantage through Dutch's EMR and veterinarian-recommendation dataset.

• Mission focused on enhancing pet health and happiness.

• A collaborative and high-caliber team.

• A diverse and inclusive workplace.

• Equal opportunity employment.

• Accommodations available upon request during the selection process.