Senior Product Manager, Consumer Lifecycle, MarTech

This is a fully remote position, open to applicants in Arizona, +1 more state.

📋 Description

• Take charge of the roadmap for data enablement, customer communication platforms, and eMarketing tools.

• Develop and enhance personalized lifecycle journeys, ranging from initial communications to re-engagement and retention efforts.

• Convert intricate data requirements into concise product specifications for the engineering team.

• Collaborate with data engineering and analytics teams to pinpoint gaps in data availability, quality, and segmentation.

• Define use cases, features, requirements, and acceptance criteria for communication platforms.

• Drive cross-functional projects across marketing, technology, and lifecycle teams.

• Create customer feedback loops utilizing communication performance metrics, support indicators, and behavioral data.

• Utilize AI agents, automation, and workflow tools within lifecycle and communication processes.

• Evaluate risks and craft structured, data-driven narratives for leadership.

• Examine product and platform performance while establishing technical and business metrics.

• Oversee relationships with vendors providing communication services and CMS tools.

• Ensure ongoing communication among marketing, engineering, and operations concerning strategy, timelines, obstacles, and outcomes.

⛳️ Requirements

• 5 to 7 years of experience in software Product Management.

• Proven experience leading data products or data enablement projects.

• Knowledge of data flow, consumption, and enhancement for business stakeholders.

• Familiarity with marketing technology platforms, including customer communication, CMS, campaign management, or notification systems.

• Proficient with lifecycle and analytics tools such as Braze, Iterable, Adobe Journey Optimizer, Amplitude, or similar platforms.

• Experience in utilizing platforms to establish requirements and manage outcomes.

• Comfortable working with AI-native tools and workflows, including AI agents, automation, and LLM-assisted operations.

• Ability to transition seamlessly between high-level strategy and detailed execution.

• Outstanding communication skills for both technical and non-technical audiences.

• Strong integrity and drive to create the best possible product.

• Self-motivated, self-directed, and adaptable in a fast-paced environment.

• Bachelor's degree or equivalent professional experience.

• Demonstrates curiosity, adaptability, and a willingness to learn as roles and workflows evolve.

🏝️ Benefits

• Competitive Compensation.

• Comprehensive Health Benefits including Medical, Dental, Vision, Life Insurance, plus Paid Parental Leave.

• Company Matched 401k.

• Paid Time Off, Paid Holidays, and Paid Volunteer Time.

• Access to Diversity Alliance Resource Groups.

• Employee Stock Purchase Program.

• Tuition Reimbursement.

• Charitable Gift Matching.

• Provision of Job Required Equipment and Services.