Senior Product Designer II – Lifecycle & Growth

atInstacartRemoteCA flagCanadaFull-timeProduct Designer (UI/UX)SeniorC$171k – C$180.5k/year

Posted Sep 10

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead impactful Growth initiatives across partnerships, incentives, and lifecycle experiences from the initial problem identification to launch.

• Redefine customer journey moments that include discovery, understanding value, conversion, reactivation, and habit formation.

• Integrate product thinking, branding, content, interaction design, and business mechanics into cohesive experiences.

• Investigate and prototype content models, flows, interaction patterns, motion, and messaging.

• Create intricate multi-step journeys that span various surfaces and teams.

• Collaborate with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science teams.

• Utilize customer insights, experimentation, and business metrics to assess tradeoffs and iterate for measurable impact.

• Establish scalable patterns and interaction models throughout the Growth experience.

• Leverage prototypes, AI-driven tools, and innovative workflows to expedite exploration and product development.

• Enhance the quality of work through visual and interaction design, storytelling, and clear justification.


⛳️ Requirements

• Minimum of 7 years of experience in designing consumer-facing digital products for both web and mobile platforms.

• A portfolio showcasing outstanding visual, interaction, and product craftsmanship, including significant 0→1 projects.

• Proficient in interaction design, including motion, micro-interactions, prototyping, and product behavior.

• Strong conceptual thinking skills with the ability to transform ambiguous opportunities into engaging product experiences.

• Capable of designing complex journeys while harmonizing customer needs, business objectives, technical limitations, and craftsmanship.

• Excellent communication and storytelling abilities.

• Capacity to work independently from early concepts through to refined execution.

• Curiosity and adeptness with AI-powered tools and workflows.

• Currently seeking candidates who are permanently based in Ontario, Alberta, British Columbia, or Nova Scotia.

• Preferred: experience in growth, subscriptions, marketplace, commerce, or high-scale consumer products.

• Preferred: background in integrating brand and product experiences.

• Preferred: skills in prototyping or motion design using Figma, Framer, ProtoPie, code, or similar tools.

• Preferred: experience in AI-driven product development or AI-integrated design and prototyping.


🏝️ Benefits

• New hire equity grant.

• Annual refresh grants.

• Flexible work location options: from home, office, or your favorite coffee shop.

• Regular in-person events.

• Highly competitive compensation and benefits package.

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