Senior Principal, Talent Marketing

This is a fully remote position, open to applicants in Spain.

📋 Description

• Architect and spearhead Moniepoint's talent go-to-market strategy for emerging engineering hubs, primarily located in Poland and Spain.

• Develop localized talent narratives that resonate with software engineers.

• Position initial European engineering teams as essential contributors.

• Assess and customize engagement models for developer communities in Poland, Spain, and the UK.

• Lead both in-person and virtual engagements at developer conferences, engineering meetups, hackathons, and university collaborations.

• Establish event follow-up systems and talent nurturing funnels that effectively convert attendees into screened candidate pipelines.

• Engage authentically within GitLab/GitHub communities, tech forums, Discord/Slack groups, Meetup, and Eventbrite.

• Collaborate with Talent Acquisition leads and Engineering Directors on targeted campaigns for challenging-to-fill technical roles.

• Convert technical architecture, distributed systems challenges, and fintech infrastructure into compelling technical messaging.

• Develop recruiter enablement materials including pitch decks, technical one-pagers, culture collateral, and messaging sequences.

• Assess initiatives based on pipeline contribution, qualified applicant rates, candidate quality, cost-per-hire, and time-to-fill metrics.

• Manage and allocate talent marketing budgets while supervising paid recruitment marketing expenditures.

• Advise Talent Acquisition, Engineering, and Brand leadership on talent market insights, competitive positioning, and developer sentiment.

• Document a scalable global talent expansion playbook.

• Offer strategic guidance and mentor or lead junior talent marketing specialists.

• Analyze competitive landscapes and developer talent dynamics in Poland and Spain.

• Initiate pilot developer events, recruiter enablement toolkits, and targeted marketing initiatives.

• Support the objective of reaching 500 tech/product hires and demonstrate multi-channel attribution.

• Finalize the International Talent Expansion Playbook and enhance time-to-fill and outbound response rates.

⛳️ Requirements

• Over 8 years of experience in talent marketing leadership, technical recruitment marketing, or developer relations/advocacy.

• Significant experience in hiring for software engineering and product roles.

• Proven track record of building talent brand presence and hiring pipelines within European tech ecosystems, especially in Poland, the UK, or Spain.

• Successful experience in entering new markets or scaling talent brands where the employer brand was new or minimal.

• Background in hyper-growth fintech, high-frequency/payments infrastructure, or high-scale distributed systems environments.

• Experience working with international founding teams or distributed tech hubs in both emerging and established markets.

• Extensive practical experience in designing and executing both physical and digital developer events and candidate nurturing processes.

• Deep understanding of software engineering culture and tech stacks, including distributed systems, backend, infrastructure, and DevOps.

• Familiarity with developer channels such as Meetup, Eventbrite, GitLab/GitHub, Reddit, and tech conferences.

• High agency and entrepreneurial spirit; capable of making decisive decisions, testing hypotheses, and establishing structure in dynamic, high-growth settings.

• Ability to connect EVP strategy to sprint-based talent acquisition initiatives that support an ambitious plan for 500+ tech hires.

• Direct experience in independently managing and optimizing paid digital recruitment advertising campaigns across social and developer networks.

🏝️ Benefits

• Competitive base salary (adjusted for Senior Principal level).

• Performance bonuses.

• Comprehensive private healthcare coverage.

• Pension schemes.

• Dedicated budget for support.

• Direct sponsorship from executives.

• High level of autonomy and genuine ownership.

• Opportunity to build engineering hubs from the ground up.

• Chance to influence culture, talent standards, and brand identity.

• Opportunity to mentor or lead junior talent marketing specialists as the function grows.