Channel Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement regional marketing initiatives in collaboration with EMEA distributors and resellers, encompassing demand generation campaigns, webinars, events, and product launches.

• Design and execute campaigns aimed at recruiting new resellers within the region through distributor-led recruitment and events.

• Oversee daily marketing interactions with distributor partners and resellers, including joint planning, campaign scheduling, and regular performance assessments.

• Empower distributors to execute marketing efforts targeting their reseller base, while directly supporting priority resellers where the impact is most significant.

• Tailor and modify global campaigns, messaging, and resources to suit regional markets, addressing language, regulatory, and market-specific requirements.

• Plan activities and campaigns utilizing MDF and co-marketing funds, collaborating with the MDF Program Manager while reporting on results and ROI.

• Work alongside Product Marketing on product updates and campaigns specific to channels that drive partner activation, product adoption, and lead generation.

• Develop and maintain partner-ready enablement and co-branded materials, fostering engagement through the Huntress Hub partner portal.

• Monitor and report on regional channel marketing KPIs, including partner engagement, pipeline, campaign conversion, and fund utilization.

• Assess marketing needs of distributors and resellers, providing insights to the Channel Programs team.

• Assist in regional partner events, distributor business reviews, and partner communications.

• Ensure thorough follow-up on leads generated through the channel, ensuring accurate capture, tracking, and prompt routing.

⛳️ Requirements

• A minimum of 5 years of experience in channel or partner marketing, preferably within the SaaS or cybersecurity sectors.

• Practical experience in managing co-marketing initiatives through distributors and resellers in the EMEA region.

• Proven track record in developing and executing partner or reseller recruitment campaigns.

• Comprehensive understanding of the EMEA channel landscape, including variations in distribution models and reseller tiers by country and region.

• Experience in planning MDF-funded or co-marketing activities, and familiarity with channel program mechanics such as deal registration and lead sharing.

• Capability to plan, manage, and execute multiple campaigns and partner relationships simultaneously across various markets and time zones, with agility to adapt to changing needs.

• Strong analytical skills, enabling assessment of opportunities and making ROI-driven decisions regarding programs and investments.

• Exceptional communication and relationship-building abilities, capable of leading, influencing, and collaborating across organizational and geographical boundaries.

• Proficiency with CRM, marketing automation, and PRM or partner portal tools (e.g., Salesforce, HubSpot).

• Willingness to travel across EMEA as required for partner events, QBRs, etc.

• Experience within the cybersecurity, MSP, or SMB-focused markets is a plus.

• Fluency in one or more European languages in addition to English is advantageous.

• Familiarity with GDPR and regional marketing compliance requirements is a plus.

🏝️ Benefits

• Fully remote work environment - established since our founding in 2015.

• Reimbursement for new starter home office setup (£398).

• Generous personal leave policies.

• Monthly digital reimbursement (£92).

• Opportunity to travel to the US 1-2 times per year for various company events.

• Pension plan.

• Access to the BetterUp platform for coaching and personal as well as professional development.

• Bonus and equity opportunities.