Manager, Integrated Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate and implement a comprehensive marketing strategy and annual marketing plan for a designated priority audience.

• Create audience plans that consider seasonal and cyclical demands, buyer and candidate requirements, competitive factors, practice-group priorities, and revenue possibilities.

• Convert business goals into cohesive marketing programs, campaigns, activation strategies, and growth initiatives.

• Act as the main marketing partner for designated Executive Directors regarding audience strategy, planning, campaign focus, growth opportunities, and performance metrics.

• Suggest audience priorities, campaign sequencing, resource requirements, and marketing investments.

• Ensure that audience insights drive campaign planning, content priorities, creative direction, channel activation, and marketing execution.

• Oversee the planning and coordination of integrated marketing programs, campaigns, and initiatives across various channels and teams.

• Develop program and campaign briefs that outline the audience, objectives, insights, activation strategy, channel roles, offers, timing, measurement, and deliverables.

• Facilitate cross-departmental collaboration among Brand, Content Marketing, Brand Design Studio, Field Marketing, Analytics, Performance Marketing, Communications, Web, and other stakeholders.

• Aid in campaign governance, decision-making, prioritization, and optimization processes.

• Track performance, assess ROI, derive insights, and enhance programs through a test-and-learn methodology.

• Supervise, mentor, and develop one Senior Marketing Manager or Marketing Manager.

• Align practice-group marketing, audience activation, marketing execution, and one-to-one marketing tools with audience strategy.

• Oversee the creation of customer-facing marketing tools, collateral, email templates, pitch decks, playbooks, opportunity kits, and practice-specific resources.

• Collect and synthesize feedback from field and stakeholders to enhance strategies, performance, adoption, and market relevance.

• Foster partnerships across Marketing, business leadership, Communications, and Executive Director teams.

• Advocate for audience-centric, field-informed, performance-driven marketing throughout the organization.

• Provide prompt feedback, address issues, and handle challenging conversations with emotional intelligence, fairness, and consistency.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field is required.

• A minimum of 5 years of progressive marketing experience.

• At least 2 years of experience in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or similar disciplines.

• Proven experience in developing audience, segment, industry, or customer-focused marketing plans or programs.

• Experience in leading cross-functional marketing initiatives and influencing stakeholders.

• Preferred experience managing direct reports or leading professional contributors.

• Experience in B2B, professional services, staffing, consulting, technology, or similar fields is preferred.

• Proficiency in integrated marketing planning and execution.

• Skills in audience segmentation and planning.

• Experience with go-to-market planning.

• Expertise in campaign development and orchestration.

• Knowledge in audience activation and marketing activation.

• Familiarity with marketing measurement and optimization.

• Strong business acumen and prioritization skills.

• Experience in team management and coaching.

• Ability to influence stakeholders effectively.

• Experience in cross-functional collaboration and change management.

• Exceptional written and verbal communication skills.

• Ability to influence without authority in a matrixed organization.

• Strong relationship-building capabilities with Executive Directors, business leadership, Marketing, Communications, and cross-functional stakeholders.

• Capability to simplify complex issues and align teams around key priorities.

• A collaborative, solutions-oriented working style.

• Proficiency with marketing planning and campaign management tools.

• Experience with CRM and marketing technology platforms.

• Familiarity with marketing analytics and reporting tools.

• Proficient in Microsoft Office Suite and Copilot.

• Ability to leverage AI and MarTech capabilities to enhance planning, workflows, measurement, and marketing effectiveness.

• Successful completion of a background check is required as a condition of employment.

🏝️ Benefits

• Discretionary annual bonus.

• Group health insurance benefits, including medical, vision, and dental coverage.

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability coverage.

• Paid time off for vacations, personal needs, and sick time.

• Up to 17 days of Choice Time Off (CTO) per calendar year for new hires, prorated based on hours worked.

• Up to 11 paid holidays each year.

• 401(k) savings and investment plan or deferred compensation plan, where eligible.

• Employer match of 100% on the first 3% of contributions for eligible employees.

• Reasonable accommodation assistance during the application process.