Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Splash's lifecycle strategy encompassing new user onboarding, activation, conversion, retention, reactivation, and VIP segments.

• Create journey maps and intricate user pathways in Braze Canvas utilizing sport, contest type, deposit history, recency, and behavioral logic.

• Develop the lifecycle calendar centered around significant sports events and synchronize messaging with high-traffic periods.

• Collaborate with the Senior Growth team on cohort-based testing strategies aimed at enhancing 30-day and 90-day retention rates.

• Design, quality assure, and deploy campaigns across email, push notifications, SMS, in-app messages, and webhooks.

• Manage lifecycle copy while upholding the Splash brand voice.

• Coordinate with compliance to review copy prior to launch.

• Provide briefs to design teams and work together on visual assets to enhance open rates and click-through rates.

• Oversee segmentation within the Segment, Snowflake, and Braze ecosystems.

• Handle lifecycle reporting, which includes metrics such as open rates, CTR, conversion rate, unsubscribe rate, retention impact, and incremental revenue.

• Conduct structured A/B testing on subject lines, send times, segmentation, offers, and creative content.

• Collaborate with the Data Analyst to clarify attribution and measure incrementality.

• Identify retention issues and implement campaigns to remedy them.

• Report to the Lifecycle & Retention Marketing lead.

• Work in partnership with paid media, content, product, Senior Growth, design, compliance, and data teams.

⛳️ Requirements

• At least 3 years of practical experience in lifecycle, CRM, or retention marketing within a consumer app, gaming, DTC, or fintech setting.

• Extensive expertise in Braze, including creating Canvases, designing segments, conducting multivariate tests, and executing at scale.

• Strong instincts for copywriting across push notifications, email, and in-app messages.

• Proficient in segmentation logic, cohorts, recency-frequency-monetary buckets, and behavioral triggers.

• Comfortable working with data; able to extract segment sizes, interpret performance reports, and independently build dashboards.

• Solid understanding of retention dynamics in consumer applications, including activation, repeat rates, and churn analysis.

• High level of personal initiative and responsibility.

• Daily utilization of AI tools for copywriting, segmentation analysis, journey planning, and reporting.

• Enthusiastic sports fan with a good grasp of sports culture.

• A strong passion for fantasy sports and real-money contests is highly desirable.

• Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration is a plus.

• Familiarity with Segment, Snowflake, dbt, and contemporary data stacks is advantageous.

• Marketing experience targeting a sports betting, DFS, or real-money gaming audience is beneficial.

• SQL proficiency sufficient to extract your own segments is a plus.

• Background in scaling a lifecycle program from an early stage to maturity within a consumer app is a plus.

🏝️ Benefits

• Opportunity to earn equity in the company.

• Medical, Dental, & Vision Insurance.

• 401K/Retirement Plan Options.

• Flexible Paid Time Off (PTO).

• Annual company retreats and team offsites.

• Work from home stipend.

• Regular company-wide games with cash prizes.

• An exciting chance to be part of the rapidly growing fantasy sports industry.