Digital Media Buyer

This is a fully remote position, open to applicants in Alabama, +45 more states.

📋 Description

• Implement and enhance digital media campaigns aimed at generating quality leads, achieving written premium, and meeting performance objectives.

• Foster growth in written premium and profitability across designated media channels and campaigns.

• Oversee campaign budgets and pacing to align with media strategies, lead targets, and performance objectives.

• Manage paid social media campaigns, which include setup, audience targeting, creative and copy testing, budget pacing, optimization, and reporting.

• Assist in the development and management of social media pages and coordinate compliance-approved responses to consumer inquiries.

• Discover and evaluate new media partners, platforms, audiences, campaign strategies, and growth opportunities.

• Negotiate rates and purchasing terms across CPC, CPL, and various media models.

• Assess campaign performance and implement data-driven optimizations for both short- and long-term goals.

• Provide regular performance reports to the Director of Media and Marketing, highlighting insights, challenges, opportunities, and pacing trends.

• Share insights on campaign learnings, successes, challenges, and testing outcomes with the media team.

• Monitor website domains, email creatives, and opt-out suppression lists to ensure vendor compliance with brand and CAN-SPAM regulations.

• Collaborate with legal, compliance, and corporate marketing teams to ensure compliant creative, landing pages, and social media content.

• Work with Procurement and Legal on vendor onboarding and contract development and execution.

• Accurately apply weekly expenses to the media plan with the media team, vendors, and campaign platforms.

• Reconcile vendor invoices and submit payment documentation.

• Keep track of industry trends, competitive actions, and emerging opportunities, recommending testing and growth initiatives.

⛳️ Requirements

• A minimum of 2 years of experience in digital media buying, performance marketing, direct response marketing, or lead generation.

• Hands-on experience with paid social media.

• Proficient in managing campaigns within paid social advertising platforms, including Meta Ads Manager.

• Experience in campaign setup, audience targeting, budget management, optimization, testing, and performance reporting.

• Working knowledge of CPC, CPL, and other performance-based buying models.

• Experience in collaborating on digital creative, ad copy, messaging, and testing strategies.

• Strong skills in relationship building and negotiation.

• Excellent organizational skills with a keen attention to detail and accuracy.

• Ability to adapt to changes in business strategy, media performance, consumer behavior, and the digital landscape.

• Effective written and verbal communication skills.

• Capability to analyze campaign results and convert performance data into actionable recommendations.

• Proficient in Microsoft Office, especially Excel.

• Proven ability to manage multiple campaigns, priorities, and deadlines.

• Strong quantitative skills for analyzing campaign costs, performance metrics, budgets, and ROI.

• Experience with email marketing, paid search, digital lead generation, or other performance media channels.

• Familiarity with CAN-SPAM requirements, email deliverability, HTML, and email creative development.

• Experience in regulated industries or settings that necessitate advertising, legal, or compliance review.

• A Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or a related field is preferred but not mandatory.

🏝️ Benefits

• Discretionary bonus in accordance with the applicable incentive plan.

• Medical, dental, and vision insurance plans.

• Mental health support and wellness initiatives.

• 401(k) Plan with a dollar-for-dollar Company matching contribution of up to 6% of eligible pay.

• Company contribution equal to 3% of eligible pay to the 401(k) Plan.

• Immediate vesting of Company retirement contributions.

• Employee Assistance Program offering confidential counseling services and resources.

• Matching charitable donations at a 1:1 ratio, up to $5,000.

• Up to 16 volunteer hours annually.

• A minimum of 24 Paid Time Off (PTO) days.

• Eligibility for remote work in designated U.S. locations.