Senior PR & Earned Media Manager – m/f/d

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee Public Relations and Earned Media efforts within the German market.

• Acquire interviews, secure press coverage, and create thought leadership opportunities for the brand and executive team.

• Act as the primary press contact.

• Pitch stories and ensure their placement.

• Cultivate and sustain relationships with media contacts in the German consumer and fintech/lottery sectors.

• Independently draft press releases, pitches, and briefing documents.

• Strategically manage interview placements and prepare the CEO and senior executives.

• Assist with corporate influencer initiatives, including LinkedIn ghostwriting and brand management support for the CEO.

• Collaborate with the Brand Owner, Content, and Social Media teams.

• Handle issues and crisis communications effectively.

• Coordinate with freelancers and agencies.

• Work alongside Compliance to ensure adherence to advertising regulations relevant to lotteries.

• Establish and nurture long-term relationships with journalists across the DACH region.

• Develop a PR operating system that includes press materials, an editorial calendar, and a story-angle pipeline.

⛳️ Requirements

• 5–7 years of experience in PR, Earned Media, or Communications.

• Strong consumer experience; not limited to a B2B profile.

• Proven press contacts in German consumer media throughout the DACH region.

• Track record of successfully securing interview placements and Earned Coverage.

• Experience in corporate influencing and executive thought leadership.

• Excellent understanding of the German and DACH media landscape.

• Native-level or business-fluent proficiency in German.

• Strong English language skills.

• Bachelor’s degree or equivalent practical experience.

• Background in an agency setting is advantageous.

• Familiarity with regulated industries and crisis communications is a plus.

• Experience in developing personal brands for founders or executives is a plus.

• Confident ghostwriting skills for executives.

• Experience in a startup or scale-up environment where uncertainty is common.

🏝️ Benefits

• Competitive salary.

• Flexible working hours based on trust.

• 30 days of annual leave.

• 2 additional public holidays (December 24 and December 31).

• Generous budget for professional development.

• Unique team events.

• Innovative benefits program.

• Open, honest, and direct communication culture.

• Quarterly feedback meetings.

• MacBook, headphones, and other equipment provided.

• A modern and inspiring working environment in Berlin or Konstanz on Lake Constance.

• One professional development day per month.

• Buddy program.