Link Building Specialist, Digital PR

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take full ownership of the backlink pipeline from start to finish: discover relevant websites and journalists, customize outreach efforts, conduct follow-ups, secure placements, and monitor results.

• Target links on specific ranking pages rather than solely on the homepage.

• Oversee Viva’s backlink profile and assess the quality of placements.

• Detect potentially harmful links and coordinate their removal.

• Monitor placements, backlinks, citations, and authority metrics.

• Communicate progress, insights, and upcoming steps with the SEO & AEO Manager.

• Ensure Viva is referenced in sources utilized by AI answers, including industry lists, comparison articles, and reputable publications.

• Establish and enhance Viva’s profiles on review platforms.

• Administer a monthly budget for paid placements, selecting sites that attract genuine readers and uphold editorial standards.

• Strategize and execute digital PR campaigns focused on timely and relevant narratives.

• Cultivate and sustain relationships with journalists, editors, publishers, and website owners.

• Achieve relevant media coverage, brand mentions, and editorial backlinks.

⛳️ Requirements

• 3–5 years of experience in similar positions, such as Link Building Specialist, SEO Outreach Specialist, or Digital PR Specialist, or over 5 years in the SEO field.

• B2B experience is highly advantageous.

• Proficient in researching journalists and publications, crafting personalized pitches, and securing media coverage or backlinks.

• Knowledge of what constitutes a relevant and valuable backlink.

• Experience in managing outreach, follow-ups, and ensuring placement quality.

• Established network of editors, journalists, and publishers.

• Capability to pitch ideas and manage multiple outreach threads with attention and consistency.

• Comfortable with tracking campaign outcomes and articulating performance results and subsequent steps.

• C1+ proficiency in English.

• Clear, confident, concise, and engaging written and verbal communication skills.

• Experience utilizing AI for target identification, journalist research, and pitch drafting.

• Ability to personalize and quality-check every message with sound judgment.

🏝️ Benefits

• 100% remote work, permanently.

• Competitive salary with biannual increases.

• Performance-based bonuses.

• Comprehensive global health insurance, covering medical, dental, vision, mental health, and routine care.

• Paid holidays, vacation, sick leave, and family care days.

• Parental leave and flexible support options.

• A culture focused on growth, ownership, well-being, and continuous learning.