PR Specialist, Earned Media – Digital PR

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the execution of assigned campaigns by organizing briefs, drafting materials, creating targeted outlet lists, conducting outreach, following up, managing responses, and reporting outcomes.

• Pitch journalists, editors, podcast producers, newsletter writers, and other relevant publishers with tailored, newsworthy angles.

• Build and nurture authentic media relationships.

• Write and revise press releases, story pitches, attorney commentary, statements, interview briefs, thought-leadership content, and client updates.

• Identify proactive opportunities arising from breaking news, litigation developments, public records, client milestones, and timely trends.

• Assist in digital PR campaigns that promote original research, surveys, valuable resources, and data-driven stories.

• Coordinate outreach sequencing, exclusives, and embargoes when appropriate.

• Collaborate with SEO and link-building colleagues to align editorial opportunities with relevant content and audience objectives.

• Organize interviews and manage approvals and time-sensitive requests from journalists involving attorneys and clients.

• Maintain precise calendars, status updates, and campaign documentation.

• Monitor and differentiate independent earned coverage, wire syndication, editorial mentions and links, referral activity, and other campaign results.

• Assist in refining processes, reporting templates, campaign intake, and cross-team workflows.

• Handle confidential and sensitive legal and survivor-advocacy matters with care, accuracy, sound judgment, and discretion.

• Propel assigned client campaigns from approved strategy to timely, accurate materials and sustained outreach with minimal oversight.

• Provide reliable client and internal team updates and reports that clearly distinguish coverage types and actual value.

⛳️ Requirements

• Approximately 3 to 5 years of hands-on PR/media relations experience, ideally in an agency or other fast-paced, multi-account setting; candidates with equivalent experience are encouraged to apply.

• Proven experience in independently pitching media, following up appropriately, managing inquiries, and contributing to genuine earned coverage (beyond just drafting and distributing releases).

• Exceptional writing, editing, and news judgment abilities, including the capacity to convert technical or sensitive information into accurate, engaging narratives.

• Strong organizational skills and accountability: capable of advancing multiple live campaigns, managing approvals and deadlines, and communicating progress without constant oversight.

• Confidence in engaging with clients, subject-matter experts, journalists, and colleagues across various functions.

• Understanding of editorial independence and the differences between earned media, sponsored content, and press release distribution.

• Experience in legal or litigation PR, public affairs, corporate communications, advocacy, consumer issues, or other high-stakes/regulated sectors.

• Familiarity with digital PR, data-driven outreach, surveys, original research, online editorial publishers, newsletters, or podcasts.

• Knowledge of Muck Rack, Cision, PR Newswire, media monitoring platforms, and media contact databases.

• Working knowledge of how editorial mentions, relevant links, referral traffic, SEO, and brand visibility intersect; prior link-building production experience is not necessary.

• Experience in creating concise, client-ready coverage reports and identifying actionable insights from campaign results.

🏝️ Benefits

• 401(k): Match 100% of employee contributions up to 4%

• Unlimited Manager-Approved Paid Time Off

• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)

• Dental & Vision Insurance: Guardian

• Company-provided MacBook

• Fully Remote