Public Relations Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Conduct independent evaluations, development, and management of public relations, media relations, and external communication strategies that support AACN's strategic goals, advocacy initiatives, product offerings, programs, and member engagement.

• Create and implement public relations and media relations strategies that align with the organization's priorities and communication approaches.

• Convert organizational priorities into communication plans, messaging suggestions, media opportunities, and storytelling techniques.

• Provide guidance to stakeholders on public relations prospects, media engagement, audience considerations, messaging tactics, and communication methods.

• Collaborate with business partners, product owners, marketing strategists, clinical leaders, and subject matter experts to enhance initiatives, programs, products, and thought leadership.

• Oversee and manage media relations activities, respond to media inquiries, and cultivate relationships with journalists, media outlets, and external partners.

• Create and supervise press releases, media advisories, essential messages, executive communication points, briefing documents, FAQs, and additional public relations resources.

• Track media coverage, industry trends, public dialogues, and emerging issues.

• Assess media coverage, audience engagement, visibility, and other public relations performance metrics, and suggest necessary adjustments.

• Maintain relationships with external public relations partners, vendors, communication resources, internal stakeholders, and media contacts.

• Assist with high-profile communications, executive leadership, crisis management, advocacy efforts, and organizational priorities.

• Counsel the President, President-elect, and Board of Directors on media engagement and prepare briefing materials and talking points.

• Aid in onboarding and communication planning for new Presidents and Presidents-elect.

• Handle media inquiries, emerging issues, and public-facing communication needs alongside the Director of Integrated Marketing and senior leaders.

• Provide communication expertise for crisis and advocacy scenarios and autonomously manage assigned workstreams.

• Work with the social media team to monitor discussions, audience sentiment, emerging issues, and pertinent conversations.

• Collaborate with marketing leaders and channel specialists on crisis, advocacy, and significant communications efforts.

• Perform other duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, English, or a related field, or an equivalent combination of education and experience.

• At least 7 years of progressive experience in public relations, media relations, corporate communications, or a similar area.

• Proven ability to autonomously manage intricate communications projects and achieve high-quality outcomes with minimal oversight.

• Experience in crafting and managing public relations and communications strategies.

• Experience in managing media relationships and evaluating media opportunities.

• Skilled in developing executive communications, messaging, talking points, briefing materials, and other communications.

• Experience in managing crisis communications, advocacy communications, or issues management.

• Demonstrated ability to exercise independent judgment in complex communications initiatives.

• Advanced knowledge of media relations practices, including outreach, relationship management, story development, press materials, interview coordination, and engagement processes.

• Exceptional writing and editing capabilities.

• Ability to translate organizational priorities, products, advocacy initiatives, and clinical topics into engaging stories and communications materials.

• Strong grasp of integrated marketing and communications principles.

• Experience in utilizing media monitoring, social listening, analytics, and audience insights.

• Strong project management, organizational, and prioritization abilities.

• Excellent judgment, discretion, communication, and problem-solving skills.

• Capability to work independently with limited supervision while managing multiple projects and competing priorities.

🏝️ Benefits

• 37.5-hour workweek with three different schedule options.

• Generous paid time off.

• Low-cost health plans for medical and mental health services.

• Dental insurance.

• Vision insurance.

• Company-paid life insurance.

• Company-paid short-term disability insurance.

• Retirement savings program with employer matching and additional company contributions.

• Flexible work arrangements to promote work/life balance.

• A people-centered culture that fosters workplace excellence and belonging.