Senior PPC Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish, oversee, and enhance paid search campaigns.

• Assist the SEM team with analysis and reporting tasks.

• Ensure campaigns yield a positive ROI and meet targeted outcomes.

• Handle multiple paid search accounts effectively.

• Maintain and supervise bidding strategies, targeting configurations, budgets, search terms, and account performance metrics.

• Generate extensive keyword lists.

• Implement innovative copy suggestions.

• Set campaign budgets, align objectives, and ensure adherence to best-practice principles in search campaigns.

• Propose and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid search domains.

• Keep abreast of trends and developments in search engines and the PPC industry.

• Utilize data-driven analysis to pinpoint opportunities and suggest performance enhancements.

• Collaborate with Sales, Data, Product, and other business stakeholders.

• Report directly to the SEM Manager.

⛳️ Requirements

• Minimum of 2 years of proven experience in performance marketing, specifically in creating, managing, and executing paid search campaigns on Google and Bing Ads.

• Proficient in MS Excel and adept at data manipulation.

• Strong analytical abilities.

• Creative thinking skills.

• Exceptional attention to detail.

• Strong skills in relationship-building.

• Strategic thinking with the capability to develop innovative paid search strategies.

• Ability to effectively present information to various audiences.

• Experience managing moderate to large-scale paid search accounts.

• Skills in analyzing campaign performance and understanding digital traffic metrics.

• Familiarity with paid search tools such as SEMrush and Google Search Console.

• Demonstrated experience using smart bidding strategies: tROAS, tCPA, maximize conversions, and maximize conversion value.

• Google/Bing Ads certification is an advantage.

🏝️ Benefits

• Equal employment opportunities and protection against discrimination and harassment.

• Compensation and training provided in accordance with the equal employment policy.