Senior Paid Media & Outreach Specialist – Google Ads, Meta Ads, LinkedIn Ads

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, implement, and oversee B2B lead generation campaigns on Google Ads, Meta, and LinkedIn targeted at UK industrial and manufacturing clients.

• Take ownership of campaign strategies, encompassing keyword research, audience targeting, ad copy creation, bid management, and continuous optimization.

• Construct Meta funnels, including Instant Form campaigns that prioritize lead quality over quantity.

• Provide guidance to clients and the internal team on campaign strategies tailored to various budget levels.

• Collaborate with the in-house design team to effectively communicate landing-page positioning and offer structure.

• Establish automated lead-notification workflows through Zapier or Make in response to form submissions sent to clients.

• Generate insight-driven reports using Claude and other tools, converting data into actionable strategies.

• Manage a limited number of LinkedIn Ads accounts in conjunction with Meta campaigns.

• Conduct daily monitoring of campaigns, swiftly identifying issues and taking initiative to resolve them.

• Oversee cold email outreach initiatives, including strategy formulation, infrastructure development, deliverability, copywriting, personalization, and segmentation.

⛳️ Requirements

• A minimum of 5 years of practical experience in paid media management — expertise in Google Ads is crucial; experience with Meta Ads and LinkedIn Ads is also necessary.

• Demonstrated success in executing B2B lead generation campaigns, particularly within the UK market.

• Experience with e-commerce campaigns is advantageous, although B2B lead generation will be the primary focus.

• Comprehensive cold email experience, including the complete setup and management of infrastructure — domain health, mailbox warm-up, and deliverability monitoring.

• Practical experience utilizing Instantly as an outreach platform (or similar tools, with a willingness to adapt quickly).

• Capability to independently craft cold email strategies: value propositions, offer angles, large-scale personalization, and list segmentation.

• Proficient cold email copywriting abilities — persuasive, relevant, and customized for specific niche audiences.

• Comfortable engaging with complex industrial and manufacturing clients; quickly grasp sector contexts without needing detailed briefings.

• Experience in creating automated lead notification workflows using Zapier or Make.

• Confident in employing Claude or comparable AI tools for reporting, analysis, and output generation.

• Exceptional reporting skills — able to narrate a compelling story with data and provide strategic recommendations.

• Possess a consultant mindset — capable of advising on optimal approaches based on the brief and budget, rather than merely executing directives.

• Strong communication skills, highly self-managed, and reliable in a remote working environment.

• Residing in South Africa.

🏝️ Benefits

• Fully remote position with a specialized UK B2B agency.

• Direct access to senior team members — free of management layers and bureaucracy.

• Diverse client portfolio spanning industrial, manufacturing, and commercial sectors.

• Ongoing, long-term engagement with opportunities for growth as the agency expands.

• Flexible working hours, with alignment to UK time zones when necessary.