Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive demand generation campaigns across various channels including paid search, paid social, content syndication, email nurturing, webinars, as well as both virtual and in-person events.

• Oversee the setup, monitoring, and optimization of campaigns across all channels to enhance conversion rates, lead quality, and overall cost efficiency.

• Assist in the creation of campaign briefs and work collaboratively with content, product marketing, and design teams to generate demand-focused assets that resonate with target buyer personas.

• Establish and maintain feedback loops with the BDR and Sales teams regarding lead quality, follow-up strategies, and conversion metrics.

• Create and sustain reporting on campaign performance, encompassing MQL volume, sourced pipeline, channel ROI, and cost per lead.

• Aid in the evaluation and testing of new channels and strategies specifically for the B2B finance and technology sectors.

⛳️ Requirements

• 3–5 years of experience in B2B demand generation, including familiarity with pipeline metrics and execution of multi-channel campaigns.

• Proficient in paid search, paid social, marketing automation, and Salesforce.

• Experience with web analytics tools for monitoring and reporting on campaign performance.

• Solid understanding of B2B buyer journeys and principles of intent-based marketing.

• Capability to craft performance-driven copy and offer creative guidance to design and content teams.

• Excellent organizational skills with the capacity to manage multiple programs concurrently.

• Strong communicator with the ability to collaborate effectively across sales, operations, and content teams.

• Background checks are mandated for employment with insightsoftware, where allowed by country, state, or province.

🏝️ Benefits

• Eligibility for additional bonuses may be applicable for non-sales positions.

• Commitment to equal employment opportunities in the workplace.

• Confidential management of information in accordance with EEO guidelines.