Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the integrated campaign strategy encompassing brand, product marketing, demand generation, digital, content, social, creative, field marketing, and sales.

• Create, plan, and implement comprehensive full-funnel marketing campaigns utilizing journey mapping, content marketing, nurture programs, events, and digital strategies.

• Develop engaging narratives tailored to key personas, use cases, and market priorities.

• Work closely with the creative team to generate campaign concepts and assets that boost engagement and conversion rates.

• Design and implement a strategic webinar program aimed at engaging the target audience, educating prospects, and informing customers.

• Assess and enhance campaign performance by monitoring KPIs, recognizing trends, and leveraging insights to refine strategies in collaboration with analytics teams.

• Create nurture programs and new lead generation initiatives to facilitate lead generation and conversion.

• Partner with BDR teams on follow-up for campaign leads, optimizing conversions, and educating on new tactics and initiatives.

• Coordinate with partner marketing teams on collaborative marketing efforts.

⛳️ Requirements

• A minimum of 5 years of experience in campaign management, integrated marketing, demand generation, or similar roles.

• Demonstrated capability to design and implement multi-channel marketing campaigns that yield measurable business results.

• Experience collaborating cross-functionally with product marketing, sales, creative, and digital teams to ensure successful campaigns.

• Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce).

• An analytical mindset with proficiency in measuring campaign performance, conducting A/B testing, and optimizing funnels.

• Ability to convert data insights into actionable marketing strategies.

• Excellent communication and project management skills, with the capacity to handle multiple priorities effectively.

• Experience in B2B, SaaS, or technology industries is preferred.

🏝️ Benefits

• Opportunity to work remotely, with reimbursement for office setup expenses.

• Competitive salary package.

• Unlimited paid time off (PTO).

• Paid holidays and sick leave.

• Comprehensive health, vision, and dental insurance.

• Life insurance, along with short and long-term disability coverage.

• Potential for merit increases based on individual or company performance, tenure in role, and other discretionary factors.