Senior Platform Engineer, MarTech

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the configuration, daily support, and ongoing enhancement of Braze, Hightouch, and associated MarTech platforms.

• Work collaboratively with Marketing, Enrollment, Acquisition, Product, and Data teams to convert business requirements into platform functionalities.

• Oversee shared intake and prioritization processes, including defining scope, effort, urgency, timelines, and managing conflicting priorities.

• Standardize reusable Braze Canvas architecture, templates, build processes, testing procedures, and release verification.

• Maintain integrations across Braze, Hightouch, Snowflake, Salesforce, and email service providers.

• Ensure the accuracy of customer attributes, event tracking, audience synchronization, and reporting data.

• Implement personalization features such as Liquid templates, behavioral triggers, and send-time optimization.

• Monitor system reliability, data integrity, deployment times, and request turnaround; enhance dashboards and automated alert systems.

• Diagnose platform and delivery challenges and resolve underlying issues with vendors.

• Develop and support landing pages, APIs, webhooks, automation, and communication integrations with Twilio, Zoom, Firebase Cloud Messaging, AWS SNS, and email services.

• Employ testing, safe deployment, secure access, credential management, consent handling, and data protection protocols.

• Implement and manage website tracking via Google Tag Manager, including server-side tagging, consent-mode integration, and conversion APIs.

• Perform additional responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in Computer Science, Engineering, or a related STEM discipline.

• A minimum of 3 years of relevant experience in MarTech engineering, marketing technology operations, or platform integrations, with accountability for production platforms and stakeholder deliverables.

• Excellent communication and collaboration skills with Marketing, Enrollment, Acquisition, Product, and Data teams.

• Ability to transform business requests into precise technical specifications and manage stakeholder expectations.

• Experience in constructing and managing multi-step customer journeys using a journey orchestration platform such as Braze, Iterable, Customer.io, or SFMC.

• Familiarity with segmentation, event-triggered logic, and Liquid or similar templating languages.

• Proficient in SQL with a solid understanding of customer data models, data quality, and synchronization across engagement platforms, data warehouses, and CRM systems.

• Working knowledge of programming in Python/Java, JavaScript/TypeScript, or a similar language.

• Experience in troubleshooting REST APIs, webhooks, and authentication processes.

• Candidates must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

• Preferred full-stack development experience with HTML, CSS, JavaScript, backend services, and APIs.

• Preferred experience with Salesforce, Snowflake, email vendor integrations, Twilio, Zoom APIs, Firebase Cloud Messaging, AWS SNS, email delivery infrastructure, tag management systems, Git, automated testing, CI/CD, cloud deployments, monitoring or analytics dashboards, email deliverability, consent management, healthcare technology, sensitive customer information, AI-native products, internal developer platforms, and startup environments.

🏝️ Benefits

• A competitive compensation package aligned with top technology companies.

• A remote and talented global team.

• Opportunity for equity participation.

• Unlimited vacation with manager approval.

• 16 weeks of fully paid parental leave for delivering parents; 8 weeks of fully paid parental leave for non-delivering parents.

• 100% employer-sponsored healthcare, dental, and vision coverage for you, with 80% coverage for your family.

• Options for Health Savings Accounts and Flexible Spending Accounts.

• 401k retirement savings plan.

• A high degree of flexibility in work arrangements.