Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate paid media strategies that align with the business objectives and North Star Metric of each client.

• Oversee forecasting and budget management to meet quarterly and annual financial goals.

• Conduct monthly and quarterly reviews with senior stakeholders.

• Guide client discussions towards actionable decisions, priorities, and established next steps.

• Propel AI-driven campaign strategies, creative experimentation, and performance measurement.

• Manage and expand a portfolio of 4–7 B2B clients, serving as the primary strategic liaison.

• Establish trust with senior marketing, demand generation, and executive stakeholders.

• Facilitate calls, set meeting agendas, address challenging questions, and maintain control of discussions.

• Proactively communicate progress, potential risks, and actionable recommendations.

• Ensure follow-through on commitments with clear actions, responsible parties, and timelines.

• Plan, initiate, and optimize campaigns across platforms including Google, Microsoft, LinkedIn, and Meta Ads.

• Manage comprehensive conversion tracking integrity across GA4, GTM, and CRM systems.

• Identify and resolve performance issues related to tracking, structure, bidding, creative, and demand.

• Prioritize tasks based on business impact, effort, and practical implementation; ensure quality assurance before deployment.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in B2B paid media, including at least 1 year in B2B SaaS.

• Previous experience in a client-facing strategy role, taking ownership of communication rather than just execution.

• Proven success in achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct accountability for a minimum of $50k in monthly ad spend across multiple accounts.

• In-depth knowledge of Google Ads, along with familiarity in at least one of LinkedIn, Meta, or Microsoft Ads.

• Proficient understanding of GA4, GTM, and CRM attribution tools (HubSpot, Salesforce).

• Excellent written and verbal communication skills, enabling effective leadership during senior-level calls and defending recommendations under pressure.

• Availability for 4 overlapping hours within the 9am–5pm EST timeframe.

• Full-time Canadian residency is required to qualify for comprehensive health, dental, and eye care benefits.

🏝️ Benefits

• Enjoy 5 weeks of paid vacation.

• Receive competitive compensation along with quarterly bonuses.

• Benefit from flexible working hours.

• Access paid training opportunities for schools, events, and conferences.

• Comprehensive health, dental, and eye care coverage available exclusively for full-time Canadian residents.