Performance Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Craft realistic performance marketing scenarios rooted in hands-on paid acquisition experience.

• Identify core performance challenges and the decisions that proficient practitioners should make.

• Develop scenarios that incorporate incomplete, contradictory, or disorganized campaign and funnel data.

• Formulate and assess strategies for paid customer acquisition.

• Evaluate channel strategies, campaign frameworks, targeting, bidding, optimization, and acquisition effectiveness against business goals.

• Analyze campaign performance across advertising platforms and pinpoint factors affecting changes in spending, traffic, conversions, and acquisition efficiency.

• Examine budget distribution across campaigns, audiences, channels, and objectives.

• Assess trade-offs between growth, efficiency, scale, and marginal performance.

• Create and analyze scenarios related to conversion funnels and downstream pipelines.

• Review lead quality, conversion rates, handoffs, downstream outcomes, and strategies for lead recovery.

• Evaluate landing pages, user journeys, pricing experiences, conversion paths, experiments, and journey enhancements.

• Collaborate with workflows modeled on Google Ads, Meta Ads, and Google Analytics 4.

• Align advertising platform reporting with web analytics to identify attribution challenges or misleading interpretations.

• Assess simulated multi-system marketing workflows and detect missed dependencies, inconsistent data, or execution failures.

• Write or review reference solutions and evaluation criteria for paid growth and performance marketing scenarios.

• Analyze completed scenarios and assess diagnostic reasoning, prioritization, trade-offs, planning, execution, quality assurance, and reporting.

• Provide clear written justifications supporting evaluation decisions.

⛳️ Requirements

• Proven professional experience in paid acquisition, performance marketing, or growth marketing.

• Experience managing advertising budgets and performance outcomes personally, rather than just overseeing teams responsible for execution.

• Strong grasp of paid media strategy, campaign optimization, budget allocation, funnel analysis, and conversion performance.

• Proficient in Google Ads.

• Proficient in Meta Ads.

• Solid working knowledge of Google Analytics 4.

• Comfortable diagnosing performance issues across acquisition, web, and downstream conversion data.

• Strong quantitative and commercial insight when assessing campaign decisions.

• Ability to articulate clear written justifications and explain the effectiveness or ineffectiveness of performance marketing decisions.

• Previous experience in developing AI training environments, reinforcement-learning environments, or simulated business case studies is highly preferred.

• Certification from Rubric Academy or Rubric Bootcamp is highly preferred.

• Capable of working independently within structured evaluation frameworks and project guidelines.

• Applicants must complete a brief multiple-choice knowledge assessment specific to paid growth prior to review.

• Work must be conducted without utilizing confidential or proprietary information from any employer, client, institution, or other third party.

• H1-B and STEM OPT support is not available for this engagement.

🏝️ Benefits

• Part-time independent contractor position.

• Fully remote work environment.

• Flexible scheduling based on project needs.

• Project duration may be extended, shortened, or concluded based on project requirements and performance.

• H1-B and STEM OPT support is not available for this engagement.