Senior Performance Marketing Specialist, Paid Media

This is a fully remote position, open to applicants in India.

📋 Description

• Implement, oversee, and enhance campaigns across various channels and objectives, starting with Mobile App, Remarketing, and Acquisition initiatives.

• Establish campaigns, conduct quality assurance, manage bidding, targeting, pacing, creative rotation, and tracking.

• Evaluate performance across products, markets, audiences, and channels, linking media metrics to conversion rates, revenue, CAC, and LTV.

• Manage expenditures within approved budgets and suggest reallocations based on performance insights and growth prospects.

• Create and execute structured tests across creative assets, audiences, landing pages, bidding strategies, and campaign formats.

• Collaborate with Creative and Product teams to enhance advertisements and landing pages.

• Work alongside Data and Engineering teams to verify tracking and utilize attribution and incrementality insights.

• Take ownership of and optimize remarketing campaigns to boost re-engagement, retention, and repeat conversions.

• Report directly to the Manager of Performance Marketing.

⛳️ Requirements

• Over 5 years of practical performance marketing experience, ideally within a B2C subscription or consumer technology sector.

• Proven success in optimizing multi-channel campaigns, managing pacing, and making data-driven budget recommendations aligned with acquisition and revenue objectives.

• Extensive hands-on experience with Apple Search Ads, Google, Meta, and TikTok.

• Strong analytical skills to assess performance fluctuations, prioritize opportunities, and convert data into actionable campaign strategies.

• Knowledge of attribution and incrementality principles and the application of measurement insights to guide campaign strategies.

• Proficient in communicating performance insights and recommendations effectively through dashboards, written updates, and organized presentations.

• Ability to work collaboratively across remote, cross-functional teams and manage multiple campaigns and priorities with a strong sense of ownership.

• Experience in executing campaigns across international markets, including the United States, United Kingdom, or European Union.

• Comfortable working with GA4 and campaign reporting or visualization tools such as Looker.

• Experience leveraging findings from incrementality tests or marketing mix models to inform campaign strategies.

🏝️ Benefits

• Competitive salary and annual bonus.

• Medical coverage.

• Life and accidental insurance.

• Vacation & leaves of absence (menstrual, flexible, special, and more!).

• Developmental opportunities through education & developmental reimbursements & professional workshops.

• Maternity & parental leave.

• Hybrid & remote working model with flexible hours.

• On-site & remote company events throughout the year.

• Tech & WFH stipends & new hire allowances.

• Employee referral program.

• Premium access to Quillbot.