Senior Demand Generation Manager – Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, and oversee paid media campaigns across search engines, social media, programmatic platforms, and innovative AI advertising channels.

• Execute launch quality assurance, monitor pacing, refresh creative materials, and validate landing pages across various channels and regions.

• Guide AI agents by crafting and refining prompts, assessing recommendations, managing approval processes, and overriding machine decisions when necessary.

• Organize and pace monthly budgets across different platforms, reallocate expenditures based on performance metrics, and monitor overall spending.

• Perform weekly performance assessments, identify creative fatigue, analyze search terms and target audiences, diagnose CPA and funnel effectiveness, and determine scaling or discontinuation strategies.

• Specify Ideal Customer Profile (ICP) and target account lists, create ABM segments and Salesforce pools, execute regional rollouts in collaboration with sales, and align lists with advertising platforms.

• Collaborate with sales, Revenue Operations, and product marketing on account evaluations, lead distribution, attribution, positioning, and messaging strategies.

• Provide insights from paid media initiatives back to sales, Revenue Operations, and product marketing teams.

• Identify, brief, and enhance influencers and creators; manage sponsorships and amplify paid content.

• Deliver weekly and monthly performance reports to sales, marketing, and leadership teams, outlining clear next steps.

⛳️ Requirements

• Over 5 years of experience in B2B demand generation, specifically in developer tools, infrastructure, telecom, or a similar technical field.

• Practical, full-funnel paid media experience on at least three major advertising platforms.

• Experience utilizing AI agents or automation in marketing tasks.

• Proficient in crafting precise prompts and critically evaluating machine-generated recommendations.

• Capability to design workflows that enable human approvals while machines execute tasks.

• ABM experience with tangible examples of account targeting that successfully generated pipeline.

• Strong analytical skills, including reconciling platform-reported conversions with CRM and attribution data.

• Comfortable taking ownership of a new, undefined area and building processes from the ground up.

🏝️ Benefits

• Work at the forefront of AI and infrastructure, utilizing AI agents, agentic runtimes, and Telnyx inference APIs in your daily tasks.

• Gain access to cutting-edge models, agent frameworks, voice AI, and inference tools.

• Enjoy a dedicated team budget.

• Have ownership of a tangible marketing budget, evaluated based on pipeline, activations, and revenue outcomes.

• Experience a continuous learning and growth environment.