Integrated Campaign Manager, Security

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement thematic marketing initiatives for Presidio's Security portfolio.

• Foster awareness, engagement, pipeline development, and revenue growth.

• Convert Security business objectives into multi-channel campaigns aimed at new customer acquisition, customer expansion, and enhancing the sales pipeline.

• Create integrated demand generation strategies tailored to target accounts, buyer personas, and growth goals.

• Integrate thought leadership, solution messaging, digital engagement, events, content, and sales activation.

• Collaborate with Product Marketing to launch Security solutions and value propositions.

• Oversee comprehensive campaign management, encompassing planning, asset creation, execution, optimization, reporting, and stakeholder communication.

• Manage execution across digital advertising, paid media, email, nurturing programs, web experiences, landing pages, content syndication, webinars, virtual events, industry gatherings, conferences, partner marketing, and sales support.

• Promote marketing-sourced and marketing-influenced pipeline growth.

• Track campaign KPIs including engagement, MQLs, qualified opportunities, pipeline generation, conversion rates, and revenue impact.

• Examine campaign effectiveness and refine investments, messaging, audience targeting, and channel strategies.

• Utilize AI tools for content creation, audience segmentation, personalization, and performance enhancement.

• Partner with Sales leaders, Field Marketing, Marketing Operations, Partner Marketing, and external stakeholders.

• Ensure accurate tracking of campaigns, attribution, lead management, and reporting.

• Develop campaign frameworks and playbooks for dissemination across Field Marketing, Partner Marketing, and other departments.

• Conduct post-campaign evaluations and provide suggestions for future enhancement.

• Stay updated on trends in cybersecurity and security technology.

⛳️ Requirements

• Minimum of 5 years in B2B demand generation, integrated marketing, or campaign management within a technology company.

• Demonstrated success in driving measurable pipeline and revenue results through integrated marketing initiatives.

• Experience in managing intricate, cross-functional campaigns from strategy to execution, including digital, email, content, events, and ABM.

• Profound understanding of the B2B buyer journey and best practices in demand generation.

• Strong background in collaborating closely with Sales teams and aligning marketing efforts with territory and revenue objectives.

• Excellent project management and organizational capabilities.

• Strong analytical abilities with a knack for translating performance metrics into actionable insights.

• Exceptional communication and stakeholder management skills.

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Preferred experience in marketing cybersecurity, cloud security, risk management, identity, data protection, or similar technology solutions.

• Familiarity with ABM strategies and enterprise purchasing processes.

• Proficiency with marketing automation platforms like Pardot, CRM systems such as Salesforce, and analytics/reporting tools.

• Understanding of enterprise technology buying centers, including Security, IT, Infrastructure, Risk, and executive stakeholders.

• Experience with intent platforms and intent data such as 6sense and Demandbase.

• Experience collaborating with channel and technology partners on co-marketing campaigns.

• Experience with AI-driven campaign tools.

• Background in a fast-paced B2B technology or IT services environment.

• Preferred experience in IT services, managed services, or technology channel.

🏝️ Benefits

• Equal Opportunity Employer.

• Reasonable accommodations available for individuals with disabilities.

• Priority referrals for protected veterans.

• Opportunity to collaborate with a global technology company specializing in AI-driven analytics, cloud solutions, cybersecurity, networking, digital transformation, and cloud computing.