ABM Campaign Manager

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Take charge of the strategy, planning, execution, and enhancement of integrated ABM campaigns targeting Enterprise and Mid-Market audiences.

• Create campaign audiences, messaging, channel strategies, budgets, and success metrics informed by Sales priorities and account insights.

• Oversee targeted paid advertising, especially on LinkedIn, along with personalized landing pages and other digital ABM experiences.

• Manage direct mail, gifting, and scalable prospect engagement programs, including workflows for the gifting program.

• Collaborate with Sales and GTM Operations to pinpoint target accounts, compile contact lists, and initiate campaigns.

• Develop synchronized Sales outreach strategies and sequences in partnership with the Sales Enablement Lead.

• Work alongside Product Marketing and Content teams to create relevant messaging and creative materials for priority audiences.

• Partner with Enterprise ABM, Events, and Partner Marketing teams for account-specific activations, event invitations, and joint campaigns.

• Discover new campaign opportunities based on engagement signals, account intelligence, and business priorities.

• Monitor performance, experiment with new strategies, and optimize for account engagement, meetings, pipeline creation, and progression.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing.

• Proven experience in developing ABM campaigns for new customer acquisition and existing customer expansion.

• Experience in independently crafting and executing multi-channel campaigns from strategy to measurement.

• Practical knowledge of LinkedIn advertising, audience segmentation, and marketing automation tools.

• Hands-on experience with personalized landing page platforms such as Userled or Mutiny.

• Familiarity with direct mail, gifting, personalization, or other innovative account engagement tactics and platforms like Reachdesk or Sendoso.

• Solid understanding of how marketing campaigns enhance Sales engagement and pipeline generation.

• Proficient in working with data, testing new concepts, and leveraging performance insights to enhance results.

• Highly organized and creative; adept at managing multiple campaigns and stakeholders.

• Experience in marketing to technical or Enterprise B2B audiences.

• Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room.

• Experience in partner or co-marketing campaigns.

🏝️ Benefits

• Competitive base salary, equity incentive plan, and variable commission for roles with quotas.

• Comprehensive health, vision, and dental coverage with no waiting period.

• Flexible remote-first work environment.

• Opportunities for virtual and in-person social events.

• Corporate co-working program available.

• Employer-funded retirement contributions matched dollar-for-dollar, up to 0.75% of eligible annual compensation.

• Annual company retreat and team off-site events.

• $1500 USD per year allocated for professional development.

• Access to mentorship, coaching, and opportunities for internal promotions.

• Flexible paid time off program.

• Provision of a company-owned laptop (Mac or PC).

• Monthly reimbursement for home internet expenses.

• $500 USD allowance for workstation customization.

• Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents.